I call this the legitimacy triangle. This is what makes a brand image. Strategic comms people work on all aspects - and ALL employees are responsible for the most important one - direct contact with people in our communities!

When it comes to uniform and grooming standards, are we at the point of no return? trib.al/gdg9cLr

This is why it's so important to ensure your stakeholders and audiences truly comprehend what you are communicating. Perceptions change meanings.

This is oh so true for comms people as well. Stop being a full-time firefighter ... and start (even if in a small increment) being a fire prevention officer!
police1.com/chiefs-sheriff…

Consistent character builds trust.
Consistent effort builds impact.
Consistent focus builds discipline.
Consistent communication builds clarity.
Consistent exercise builds health.
Consistent mindset builds resilience.
Consistent leadership builds influence.

Consistency is the 🔑

Within the ranks and in your board room!

Stunning response!

This! 👇🏻👇🏻

This brand strategy applies to LE as well! PIOs and bosses take note! Your brand is not your logo, it's how people feel about and connect with you.

The massive power of believing what we see ... this is how AI-generated images are going to affect public perceptions!

#CrisisCommsTip

Elected officials have a role to play during your emergency.

Help them understand:

- A united voice reduces misinformation and panic.

- Sharing official information on their social feeds helps amplify the message.

- They are a conduit to your residents.

✅

When's the last time you examined the culture of your agency? Are FTOs still staying to new officers, 'Forget everything you learned in the academy, this is how we do it here?' Culture doesn't simply start at the top - it permeates every nook and cranny.

What a perfect example of decontextualization!

Good reminder for us all today.

How do your stakeholders and audiences want information? How will they best receive and process it?

The application period for the FEMA EMI Master #PIO FY25 class is now open. The deadline to submit an application is June 1, 2024. For more information regarding the program, please click the link below: training.fema.gov/emigrams/2024/… #PIO Life nioa National Association of Gov’t Communicators Nicole Shutts Scott Thomsen

Once a crisis is over, it's time to do a hotwash or debrief ... do it with your team, and then invite local media to another one to talk about what went right and where both parties could improve for the next time.

An excellent article that, once again, highlights the importance of great communication for an executive. police1.com/chiefs-sheriff…