The Super Bowl is one of my favorite days on this app.

There are two approaches to research.
1. Short term, quick question research with an impact for a very specific output.
2. Long term, high level questions that impact an organizations strategy.

You need both.

I get some pushback on surveys, “we don’t want to bother our customers.”

In my experience, clients that bother their customers the most also get the most and best responses.

The key is to keep the conversation alive once it starts, and for customers to see that when they give…

Surveys are the secret weapon to understanding your customers.
If done right, you can learn a ton with little cost.

If you're telling yourself you 'should' do something, just know that's an arbitrary expectation you've placed on yourself based on comparison.

There's no such thing as 'should'.

Leaving all the noise for 6mth allowed me to see this entrepreneurial journey for what it is: something that's incredibly individual and evolves with each person.

Find your own North star, and let it be your measure of success.

Love this.

No founder ever got their ICP right the first time.

When talking to the first 100 potential customers, patterns emerge, defining the segment that can be your ICP. Start by validating problems, iterating, and aligning the product based on customer feedback and your vision.

I'm thinking about recording some loooooong (2-3 hour) conversations with some people to dig deep and geek out about different topics.

Who would you want to hear/see me chat with?

It's been a minute since I've been a guest on a podcast.

Who's looking for guests to talk about customer research, segmentation, and personas?

Who's got an interesting podcast/show in the b2b SaaS space that I should be checking out?

Given the random outreaches I'm getting on LinkedIn, people must have forgotten how to use filters. Anyone else??

Better in my #unattractivehag years than I was in my 20's.

Gen Z, believe it or not, it only gets better.

Today, in 6* my mantra is, 'we love this! We chose this! We want to be self-sufficient!!' Keeping house and animals supplied with water and warmth is not an easy feat.

Leather seats in my car. Only the super rich folks I saw/knew had leather seats. When I bought my Expedition, I made sure it had leather seats.

I really don't want to increase my calls by 40%.