Big's director of media, Merry Michael Smith, recently spent some time sharing her thoughts on potential 7-figure ad spends for female sports, specifically for the 2027 Women's World Cup. Check out her feature in Campaign US' Women’s History Month edition. bit.ly/3TPDfRs

Birmingham's taking center stage at SXSW! 🌟 Explore 'BHM at SXSW' by Birmingham Bound, showcasing why the Magic City is a top spot for tech startups. We're excited to see our BHM brand shining bright in Austin this weekend! #SXSW #BHM

Are superfans the unsung heroes of social media? 👥🤔 Our latest thought leadership piece challenges the influencer-driven norm.

Read more and explore a fresh perspective on the dynamics of brand advocacy on social media. bit.ly/3UNNxm0

Big executive creative director, Shannon Harris, was honored last night at Birmingham Business Journal's Top 40 Under 40 event. Her long list of accomplishments and enthusiasm for impactful creative were deserving of this coveted award — and a top-notch Magic City celebration!

Navigate 2024's challenging marketing landscape with authenticity and substance. Our latest Perspectives piece dives into opportunities for brands and marketers to build trust with skeptical consumers.

Click the link below to discover more! 💡 bigcom.com/perspectives/b…

In this week's Birmingham Business Journal, Big Strategic Planner Janey Diuguid explores how brands that deliver measurable outcomes and focus on human connection will get ahead in 2024.

#BrandValue #ConsumerExpectations #2024Trends

Read more: bit.ly/48IaI4R

Our early 2023 campaign that capitalized on social media and encouraged young Alabamians to be 'real influencers' by pursuing teaching careers recently won four national digital marketing awards — and we couldn't be more proud. Read more here:

256today.com/big-communicat…

🎉 We're thrilled to welcome some fresh faces to the Big family!

Ashton Jah, Junior Copywriter bit.ly/46BrTno
Blake Young, Associate Creative Director bit.ly/3R1v3ej
Jason Corbin, Creative Director bit.ly/3t1j7Be

Thanksgiving wouldn't be the same without our favorite tradition: Bigsgiving! 🥧🍁🦃

In this fourth and final installment of our AI-Volution series, we bring it all together. Discover the holistic view of AI's impact, from its incredible positives to the challenges we've navigated.

What are some of your key takeaways from the series? 💭
bit.ly/3QcQFUv

Look up. Look down. Look all around. Pull the pieces together and all will be found.

To celebrate 25 years of Sidewalk Film, we pushed creative boundaries with a custom alphabet cipher into our Sidewalk Film Festival work. Learn how we did it below. 🔓 bit.ly/3tzxTiF

AI's role in marketing isn't without its complexities. Join us as we pull back the veil on the 'dark side' of AI in our latest installment. 🌑💡

Read now: bigcom.com/perspectives/n…

🌟 We're thrilled to congratulate Big veteran Shannon Harris on her promotion to executive creative director!

Shannon has dedicated her talent and heart to Big for over 13 years. We can't wait to see where her leadership and passion will take us next. 🖤
bit.ly/46JUCH2

Ever wondered the tools of the trade for the creatives dreaming up larger-than-life ideas?

Big’s own director of creative development, Jason Corbin, shares the unexpected tool that’s always with him in Tools of the Trade by AgencySpy.

adweek.com/agencyspy/tool…

Introducing The Big View™, our innovative approach to solving client performance challenges. Through automated dashboards, we foster collaborative dialogues between clients and our agency, reshaping our approach to measuring success and aligning expectations.

Part 2 of our AI-Volution series is LIVE! Discover how AI is supercharging how we craft compelling campaigns and connect with our audiences in our latest installment, 'The Positive Power of AI.'

bigcom.com/perspectives/t…

What have we been up to lately? Turning dreams into destinations! 🌎✨

Here's sneak peek at how our team has been helping Tekgo — a travel sterile processing tech agency — connect techs with new opportunities across the country.

🤔 AI in Advertising: Is it worth the risk? Join us in our latest Perspective Series as we dissect the potential advantages and drawbacks of integrating AI into the creative and strategic realms. bigcom.com/ai-volution/