Happy Birthday 'Disraeli Gears'! Released today in 1967 🥳 Can you remember the first time you gave this album a spin? Do you prefer the front cover or the back?
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Read more on uDiscover: udiscovermusic.com/stories/redisc…

On what track do you think Ginger Baker is at his best? 👇udiscovermusic.com/stories/ginger…

Happy Birthday Ginger 🥁

“It happens to us quite often - it feels as though I'm not playing my instrument, something else is playing it and that same thing is playing all three of our instruments. That's what I mean when I say it's frightening sometimes.” - GB.

Cream's unforgettable album Wheels Of Fire' topped the US Billboard album chart on this day in 1968 🔥🔥 Read uDiscover Music's article on the classic album that gave us 'White Room' below: udiscovermusic.com/stories/cream-…

'A sensational new 'groups' group' starring Eric Clapton, Jack Bruce and Ginger Baker is being formed...' - Melody Maker, June 11th 1966.

'Eric Clapton' 😍🔥 A new anniversary edition of the self-titled @EricClapton1970 album has been announced, with two new tracks that you can stream now! Read more below!
udiscovermusic.com/news/eric-clap…

Cream played a blistering set #onthisday in 1967 at the first International Festival Of Pop, Palais des Sports, Paris. There was definitely no Going Wrong here... 😉

Happy Birthday Jack Bruce. 🖤

'Before you have something to express, you should not be playing in public. Self-expression is where you begin. Self-expression is not the end... you can say, where am I taking it from here?' - JB, 1989

📷 - David Redfern

Have you had a listen to Apocalyptica's cover of 'White Room'? 🤘 What are the best Cream covers you have ever heard? Drop them in the replies 💬

Can you imagine hearing Cream up this close and personal? ❤️‍🔥

#OnThisDay the band played a sold-out show at The Swan, Birmingham, after another short set earlier in the day in Wembley... Can you see the Danelectro 59-DC that Clapton is playing too?

📸 - Brian Ridge🙏🏻

Cream's 'Sunshine Of Your Love' made it to #38 on uDiscover Music's top 100 songs of the 60s 💪💥

Did you know Atlantic Records weren't originally a fan of the song? You can read up on what changed their mind here: udiscovermusic.com/stories/best-6…

Do you know the story behind Cream's psychedelic instruments? ☮️

Dutch art collective 'The Fool', were asked to work on instruments for the band in 1967 including Clapton's SG, which gave us the 'Woman Tone', heard best in 'Sunshine Of Your Love'🎸 cream.lnk.to/Sunshine

Cream's 'The Goodbye Tour - Live At The Forum' is out now! Released for the first time on limited edition 2LP blue vinyl 🔵 Recorded during the height of Cream's career on 1968's farewell tour, hear the power trio at their best. Order now 👉 cream.lnk.to/LiveAtTheForum…

Have you heard 'Black & White Raga' by Group Sounds Four & Five? Featuring an original Jack Bruce composition titled 'Snow' - which has never otherwise been recorded?! Order yours now! jazzinbritain1.bandcamp.com/album/black-wh…

It's your last chance today to win a copy of 'The Goodbye Tour - Live At The Forum' on exclusive blue 2LP vinyl! ⏰ Enter here: cream.lnk.to/LATFGiveawaySR

Pre-order now: cream.lnk.to/LiveAtTheForum…

Choose your player 🕹️ 'I remember Eric saying after we met Jimi (Hendrix) that one of us had to have that kind of afro. I said, 'It ain’t going to be me, mate.' So Eric got the perm.' - Jack Bruce 1997

Pre-order 'The Goodbye Tour - Live At The Forum': cream.lnk.to/LiveAtTheForum…

Clapton is God. Happy Birthday to the one and only Eric Clapton 🙏🏻

📸 - Eric Harlow

Cream made their US live debut on this day in 1967! Playing the RKO Keith Theatre on 58th and 3rd Ave in New York City 🗽 The Who, Simon and Garfunkel and more familiar names were billed alongside them! (📸 - Detroit, Grand Ballroom, October 15th, 1967)

Check out uDiscover Music's brilliant article on Cream’s 1968 ‘Live At The Forum’ Show and the newly announced Blue Vinyl 2LP Edition! 👓🔥udiscovermusic.com/news/cream-liv…

To celebrate the release of 'The Goodbye Tour - Live At The Forum' on April 23rd we want to know your favourite live Cream track! Enter via the link below for your chance to win your own copy of the limited edition blue 2LP 'Live At The Forum'🤞😍 cream.lnk.to/LiveAtTheForum…