50th Anniversary of Cal Jam (April 6, 1974)

“The most important thing is finding that right song. If you have that, all the rest of the elements come together.” - Maurice

#TB Maurice gettin’ down…

#EarthWindAndFire released 'That's the Way of the World' 49 years ago on March 15, 1975 | LISTEN to the album + discover where it ranks in our readers' poll here: album.ink/EWFPoll

On September 3, 2010, Maurice made a special appearance during Earth, Wind & Fire’s show at the Hollywood Bowl.

#TB Earth, Wind & Fire performing 'On Your Face' (Germany - 1979)

Here’s an ad that was released when Earth, Wind & Fire’s Spirit album when Double Platinum.

As the ad reads,
Earth, Wind & Fire equals double platinum. “That’s The Way of the World,” “Gratitude,” and now “Spirit.” On Columbia Records and Tapes.

#TB Here’s Earth, Wind & Fire performing “Happy Feelin’” during the roller skating rink scene from the 1975 movie, That’s The Way Of The World.

“Happy Feelin’”
Written by Maurice, Al McKay, Verdine White, Philip Bailey, Larry Dunn

youtu.be/6IGvAly5s6s

Here’s an interview with Maurice (Blues & Soul Magazine, John Abbey - 1978).

#TB Here’s a short interview with Maurice.

Eight years ago today, Maurice left us but the imprint of his life and music is eternal. He lives in all of us. Rest in Heaven Maurice.

“The Light Is He, Shining On You And Me.”

#TB Congrats to Earth, Wind & Fire on their 2016 Recording Academy Lifetime Achievement Award.

#tb Here’s a clip of Verdine White’s bass solo during Earth, Wind & Fire’s performance on the television program Soul! (aired January 10, 1973).

#tb “One thing I learned through music was to have faith in myself and to not be afraid to experiment.” -Maurice

In 1990, EWF appeared on Video Soul, hosted by Sherry Carter, to promote their latest release, Heritage. They were also there to celebrate MLK Jr.’s birthday. A portion of the proceeds of the sales of Heritage would go to the MLK Jr. Center for Nonviolent Social Change.

Happy Heavenly Birthday to Maurice’s brother, Fred White.

#TB From 1977, here’s Earth, Wind & Fire performing “Serpentine Fire.”

#TB Maurice in the studio with Larry Dunn coming up with Earth, Wind & Fire’s next hit!

📷 Bruce W. Talamon

From a Japanese magazine (1979)

Music is love
Love is music
The heart is true
Follow it to a brighter day
- Maurice White

📷 Masashi Kuwamoto

Maurice workin’ that kalimba…