Micro-experiences: Four insights on how Nespresso built a two-person café. tinyurl.com/3c2vnkjh

Continuing to grow its experiential strategy, BÉIS launched a “car wash” in L.A. to shine up its customers’ luggage and engage them with its new Slate collection. tinyurl.com/mr23ms7y

The Brief: This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. tinyurl.com/4w2a95ms

How do brands bring out the most in flavor and experience? Here’s some sampling wisdom and ideas that worked at Expo West 2024. tinyurl.com/2mr9wf2w

❤️ 22 Reasons #eventprofs Love EMS...

No. 11: You Get Your Money’s Worth. Among activities at #emslive this year are 6 master classes, 4 keynotes, 8 panels, 3 fireside chats, 10 roundtables, 27 breakout sessions and 20 networking ops.

Learn more: tinyurl.com/2p9kbcb4

Amazon joined Electrify Expo for the first time with a Recharge Zone to fuel festivalgoers with free iced coffee, offer seating and charging stations, and host panel discussions. tinyurl.com/yc7wwt8d

Evolution of a Summit: Four ways ‘Marie Claire’ updated and elevated its annual women’s conference into a nationwide community platform. tinyurl.com/ye8rdxyk

At the teen-focused Ignite Summit, hands-on content, relatable speakers and a range of networking experiences are tailored to Gen Z attendees. tinyurl.com/mukpra2f

Sports #Sponsorship : Four ways Morgan Stanley elevated its fan and client activations at The Players Championship this year. ⛳️

Las Vegas wants to become the “Sports and Entertainment Capital of the World,” so we broke down eight tips for nailing sponsorship activations in the evolving city. tinyurl.com/2p85de95

With over 1,000 exhibitors at HIMSS24 competing for attendees’ attention, brands opted for bright colors, neon lighting accents, greenery and comfy seating to elevate engagement. Check out 17 booths that caught our eye. tinyurl.com/2e9j4w2a

The Brief: This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. tinyurl.com/4w2a95ms

Going up? See how Nespresso touted its smallest coffee machine by turning an elevator into a mini café. tinyurl.com/tmcthb5c

“Old school grit, new world ideas:”: How Morgan Stanley’s new brand positioning trickled into its sponsorship activations at The Players Championship. tinyurl.com/25wajevh

Electrify Expo’s first showing in Orlando took over 1 million square feet of outdoor convention space to showcase the latest EV models from Tesla, Rivian, Toyota and more. tinyurl.com/yc7wwt8d

Micro-experiences: Four insights on how Nespresso built a two-person café. tinyurl.com/3c2vnkjh

2️⃣2️⃣ Reasons to ❤️ #emslive : No. 12...

Connected Wellness Meetups: We have wellness activities from morning 5Ks to casual pickleballmatches designed to give you the boost you need for a productive day—all while meeting new people.

Learn more: tinyurl.com/2p9kbcb4

What’s on our #experientialmarketing radar this week:
-Heinz invites ketchup fans to lay the smackdown 🥊
-Solo Stove delves into the Earth’s crust 🍕
-MiLB teams will become the Oat Milkers this season ⚾️
-Glow-ups at Sun Bum’s Good Days bodega ☀️
tinyurl.com/4w2a95ms

From giant bubble décor to stringy spinning brushes, the BÉIS Wash pop-up immersed consumers in a car wash-themed experience that left their luggage squeaky clean. tinyurl.com/mr23ms7y

Event Peeps #podcast : Cyndie Wang of Hewlett Packard Enterprise discusses her extensive sponsorship portfolio, cultivating career longevity and a recent trip to Antarctica. tinyurl.com/bdfekx6t