B2B personalization: it's complicated. Read Jessie Johnson's blog for five #B2Bpersonalization considerations and join us at Forrester's #ForrB2BSummit in Austin or digitally, June 5-7, to learn more.  forrester.smh.re/6ip

There’s plenty of hype around #GenerativeAI , but how will it change business? This week Analyst Rowan Curran shares the latest use cases and dispels some myths on the #ForresterPodcast . forrester.smh.re/6gq

The banking crisis is just one more ripple that will flow through tech investment but it will remain resilient even in a recession. Read the latest on this from Forrester. forrester.smh.re/6aY

Hear how Forrester worked with global technology company Acronis to build and scale its marketing operations to meet their needs amidst rapid growth. forrester.smh.re/6Xi

For B2B teams committed to advancing content maturity, generative AI forces a turning point: step up content operations & use this opening to drive alignment on content quality and innovation. Read Lisa Gately's blog to learn more and join #ForrB2BSummit . forrester.smh.re/6Ug

Do #B2B marketers need to reimagine experimentation to venture into meaningful, contextually personalized content engagement? Please check out Phyllis Davidson's blog #b2bcontent strategy #B2B personalization forrester.smh.re/6Qu

The future of the office goes far beyond a physical building. Hear what it entails and how to succeed in a hybrid-work world on this week’s episode of What It Means from Forrester. forrester.smh.re/6OR

Join Forrester's B2B Summit North American for a conversation with Guest Keynote Dara Treseder, CMO of Autodesk, on the marketing lessons she learned as she set strategy and goals to build the Autodesk brand and market its product portfolio. forrester.smh.re/6I-

In an interview with The Associated Press, Forrester Analyst Rowan Curran describes how #generativeAI tools currently have solid potential to speed up “nitty-gritty” office tasks. #technology forrester.smh.re/6In

The recent Silicon Valley Bank crisis won’t change how enterprises innovate with early-stage companies, but it should propel leaders across all industries to look at every partnership more carefully. Read Forrester's latest blog on it. forrester.smh.re/6H1

“The fact that buyers are changing their behavior is really causing marketers to rethink the way that they’re engaging buyers in #B2B ,” Forrester Principal Analyst John Arnold tells destinationCRM in a new interview about revenue life cycle marketing. forrester.smh.re/6Fq

.Forrester's much-anticipated B2B Summit North America will be held on June 5–7 (with additional sessions the afternoon of June 4) in Austin, Texas, and digitally. Here are the five main reasons why you should be there. forrester.smh.re/69k

Economic uncertainty can put marketing budgets at risk, but there's a difference in how high-growth and flat to declining companies approach brand, according to Forrester's Marketing Survey, 2023. forrester.smh.re/68M

Learn the top ten mistakes to avoid for #B2BMarketing and sales organizations to maximize the competitive advantage that #IntentData offers, and participate in the Forrester 2023 B2B Intent Data Survey! forrester.smh.re/5-4

Generative AI. Low-code development. Cloud native. Where are these technology trends going in 2023? Find out in the latest #ForresterPodcast . forrester.smh.re/5xO

Anywhere-work, including hybrid and remote, are now common. To help you navigate the promise and perils of anywhere-work, Forrester has developed a large portfolio of research. forrester.smh.re/5pj

Using a Digital Pyramid of Purpose helps to unify what capabilities and competencies are needed to effectively deliver digital experiences and align to the business strategy. Principal Analyst, Rani Salehi outlines steps marketing leaders can take. forrester.smh.re/5iX

Are you growing revenue with tools and frameworks for customer obsession? Apply by Feb. 27 for Forrester’s B2B Programs Of The Year Awards — and put your excellence in the spotlight. forrester.smh.re/5i8

.Forrester has introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. Learn more about it here. forrester.smh.re/5gi

.Forrester has announced that Nathaniel Rateliff & The Night Sweats (@NRateliff) will be the featured performer at #ForrB2BSummit NA! Check out all the details and register to join the excitement in Austin. forrester.smh.re/5dO