Pre-Christmas retail // Discount battles, empty shelves, persistently high #prices // Consumers unsettled // #Retailers & #brands face higher costs & pass them on // Yet no higher profits than a few yrs ago, I told @NDR for #consumer magazine 'Markt'
Watch lnkd.in/ePSBDWn5

Challenging macroeconomic environment: What to do? // 🎙️ I shared potential opportunities in #price & brand mgmt, retail marketing & #omnichannel business at the 🇩🇪 Fruit & Vegetable Congress 2023// What's ahead for #retail ? How to engage with #consumers ?
🙏 #DOGK & Fruchthandel Magazin

#Birkenstock 's IPO in the US // Strong statement of a strong brand // It capitalizes current hype & strategic collabs with luxury brands // Top #brand management & #strategy //Product placement in #BarbieTheMovie 🎯// Thanks ntv Nachrichten ntv Telebörse 📺min. 03:14
n-tv.de/mediathek/send…

How to recruit #nextgeneration young talent in #Retail // 6 steps for #Recruiting & HR to realign & attract #GenZ // Tackle steady decline in applicants per job offer // Recommended measures by professor Markus Szajna & me in Lebensmittel Zeitung
#lovemyjob #myWHU
lebensmittelzeitung.net/handel/karrier…

#Retailers must respond to challenges of AI, social #commerce & shifting #consumer behavior // Professional #PriceManagement is indispenable, I told Location Insider in 'Retail Trends 2023'// Push private labels for competitive edge vs. manufacturer brands
locationinsider.de/fight-fly-or-f…

Great guest lecture in #omnichannel business class // 🎙️Stefan Wenzel talked about the transformative impact of #AI on the business landscape // #myWHU #MBA #students gained invaluable insights on how AI reshapes #retail , revolutionizes operations & unlocks growth // A big thank you🚀

WOW! My 20th #anniversary as #professor WHU today 🎇// It's been a great BIG ride & I am far from done // Time to be grateful & thanks to all who have supported and challenged me on my journey // I promise to rock on & empower future #leaders // #myWHU is my #happyPlace 🎉🍾

Ich wünsche allen ein schönes Osterfest und grüße aus den österreichischen Bergen ⛰️

Growing brands via vertical extension // New paper 'Vertical #LineExtension : a systematic review of research on ⬆️ & ⬇️ line extension' by #myWHU professors @AnnaK_Schmitz, Tim Oliver Brexendorf & me in the #Journal of Product & #Brand #Management
Read 👇
emerald.com/insight/conten…

Manic Monday // Looming #traffic shutdown in vast areas of GER, the land of #mobility & accuracy // As for the striking #employees demanding a pay raise, I fully understand // But measures taken by #VERDI & #EVG are way over the top!
#leadership #imageloss
tagesschau.de/wirtschaft/war…

How the #automotive industry sets #prices for new car models years in advance // Scientific evaluation of #consumers ' willingness to pay for diff. value drivers was a key in 🎙️Patrick Valentin's (SD Simon-Kucher) guest lecture in #myWHU #MBA #PriceManagement class // Thank you 🚀

Puppe #Elin : Mädchen im Rollstuhl zieht in die #Sesamstraße ein - Finde ich absolut klasse! #Inklusion tagesschau.de/inland/sesamst…

New 'UK #marketplace ' w/ USP as #platform for 'physically UK based only' (sellers & products) // Aims to exclude Chinese #retail & #price dumping competition// Good intention for domestic sellers & consumer confidence // Interesting, yet start-up flaws 🤔
eseller365.com/new-uk-marketp…

#Woolworth expands while big players ( #GKK ) struggle // #Warehouse concept as low-cost sole #supplier worked well so far // In recession, #consumers save & cut back on dispensable fashion & decor goods, I told tagesschau.de // Strong rivals in segment too
tagesschau.de/wirtschaft/ein…

#Discounter #Penny plans click & collect service to expand #ecommerce // Addition to #branch #delivery service (2021)// #Consumers value convenience & choice // Increase of online #revenues a must // eSales apparently 'on top', don't drain stationary sales
lebensmittelzeitung.net/handel/online-…

#Carrefour trials #mobile #pickUpStation in Paris // #Autonomous vehicle delivers bundled e-orders to fixed destination/date, awaits consumers' pickup & returns to depot for refill // #omnichannel #consumer #convenience + optimized #delivery costs/process
retail-optimiser.de/carrefour-test…

#Walmart plans Buy Now Pay Later #BNPL #payment service with 'own' fintech // Add-on aims at the growing amount of wealthier #consumers (>100K income) now #shopping at the grocer's // Strain from #inflation & price-focused buy climbs the ladder & will last
cnbc.com/2022/12/09/wal…

More #outlet stores in 1A inner center locations // A profitable business with #returns for #retail // Threat of 'moon price' #discounts for #consumers diminishes with digital price transparency & power of public shitstorms // Thx to 📺 WDR Servicezeit
ardmediathek.de/video/servicez…

#LifeIsGood - ⛰️ Vorweihnachtliches #Fondue im Tiroler Wirtshaus 🎄

How to excel profits in #sport #sponsoring with sustainable strategic #brand #management AND win over #consumers across cultural markets // Aspects to consider & flaws to avoid @AnnaK_Schmitz & I discuss in FAZ Wirtschaft 🥅
#Strategy #QuatarWorldCup2022
zeitung.faz.net/faz/wirtschaft…