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.Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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Frank Cooper III CMO at Visa, spoke about innovation in marketing at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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.Frank Cooper III CMO at Visa, spoke about innovation in market at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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'I do think, at least in GE's case, we do need to protect and nurture experimentation. It is a little bit of a delicate flower.'

Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO

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