Youth expert Katherine Jameson explored at last week's Youth Marketing Conference what the future holds for young audiences. She described four alternative visions of the future based on Ipsos’s Shaping 2025 report: ipsos.com/en/shaping-202…. Read the report or get in touch. #YMS2021

Our latest paper explores inclusive language as we hear first-hand from different communities to know what they want and need to feel represented properly through language that reflects their lived experience. Read now: ipsos.com/ipsos-mori/en-…
#representation #identity

We are pleased to announce that Ipsos UK and Kantar have been appointed to deliver a world-first in audience measurement, a total view of Dutch audiences. Read the full announcement here: ipsos.com/ipsos-mori/en-…

#crossmedia #audiencemeasurement

Read our latest thought piece Women Played. Women Paid. Women Made: ipsos.com/ipsos-mori/en-… Here we explore how women contributed to the video game industry in 2020 as video game players, purchasers and creators, and how the video game industry itself can better represent them.

During lockdowns...for broadcast TV - everyday is the weekend!

Sara Rice and Jack Melton Bradley

Ipsos Connect @bbc

#mrgconf2020 MRG

The launch of Ipsos iris is a significant step for online audience measurement in the UK & comprehensive tagging of publisher inventory is vital. UKOM's Ian Dowds tells publishers it's time to tag up & be counted #digital #measurement Media, Brand, and Comms

mediatel.co.uk/news/2020/11/2…

Read our latest thought piece: Communicating in a crisis: The needs of news audiences (ipsos.com/ipsos-mori/en-…).

In this piece our media experts explore how COVID-19 has changed our relationship to news content and what audiences want from their news provider. #news #COVID19

In our latest Pillars of Popular Culture article, The Last of Us Pt. 2: The power of gaming storytelling (ipsos.com/ipsos-mori/en-…), our cultural analysts explore the representation of female and LGBTI+ characters in gaming content. #gaming #content

Register now (iris.ipsos.com/webinar-whats-…) to join UKOM and the Ipsos iris team on the 20 October for our webinar, Ipsos and UKOM: Countdown to Ipsos iris.

Read egta connect's Advances in Hybrid TV Audience Measurement publication for Jim Ford's look at how Ipsos is using MediaCell to enable cross-platform measurement.

In terms of UK audience measurement UKOM has always taken the position of 'we're here to help if we can.' David Fletcher Wavemaker UK thinks its a good stance to take: The power of cooperation versus competition. ukom.uk.net/newsandviews/2…

Gaming is an increasingly vital channel for marketers, but how can you make the most of #advertising in and around #gaming content?

Check out the new #WARCGuide , packed with expert advice from Wavemaker Global, Wunderman Thompson, Ipsos UK and more - bddy.me/2Z97bLN

1 in 5 parents are playing more video and educational #videogames with their children during lockdown.

More on video gaming behaviors and attitudes during lockdown today gamescom with Ipsos UK #covid -19

Join us ow.ly/Bl7350Bbt9d

30% of players say #videogames have helped them to feel happier, less anxious and isolated. More on video gaming behaviors and attitudes during lockdown today at #gamescom with Ipsos UK #covid -19

Watch video stream now now.gamescom.global/partner/gamesc…

#videogames are emerging as a new platform for #storytelling in arts, film and sports. Why? Opportunity to reach new audiences in a new way. More here by Ipsos UK #GamesForce4Good #creativeindustries ipsosglobaltrends.com/2020/07/new-pl…

FYI Creative Europe Mariya Gabriel @MEDIAProgEU

'Early on, we determined that interviews would have to be conducted on the doorstep, not inside homes – a particular challenge for 'in-home interviewing'.'

Ipsos UK’s Andrew Green & Neil Farrer reflect on the resumption of face-to-face #mrx #Covid19

research-live.com/article/opinio…

Read here our latest Pillars of Popular Culture article exploring the role media providers play in shaping audience's opinions and representing a progressive society: ipsos.com/ipsos-mori/en-… #media #culture

Take a read of UKOM's Life After Lockdown interviews: ukom.uk.net/newsandviews.p… Both Elizabeth Lane and Scott Thompson are excited by the daily data that Ipsos iris will offer. Read more about what Ipsos iris can do here: iris.ipsos.com/what-we-offer/