Well looky here…..

The Korn Ferry Tour has Tourcast now, from what I hear it's going to be at every event going forward.

Great addition.

And at only 15, Russell already has NIL deals with TaylorMade (their first junior player) and Transcend Capital Advisors.

BetMGM says it saw a nearly 50% increase in total bets on the Masters from 2023, including a 161% increase in women betting on the tournament

How much would Tiger's 2000 season have earned him in 2024 money?

Of course, I calculated it 💰

LIV Golf is making a number of executive moves, including the addition of a new chief financial officer: tinyurl.com/mvx6cx8s

This comment from an industry source has stuck with me since last summer when the framework deal was announced: tinyurl.com/ymbx3rak

LPGA Commissioner Mollie Marcoux Samaan and Chevron CEO Mike Wirth announce the purse for this year's event will increase from $5.2 to $7.9 million. The winner will take home $1.2 mil and Chevron is extending their sponsorship to 2029.

For those asking, no. This does not include Masters app streaming numbers. I’ll be sure to let everyone know when Augusta National discloses those 😉.

More good Masters numbers for ESPN

The Masters experience via Apple Vision Pro looks decent

Prize money breakdown for The Masters

~a billion 'he IS the needle' tweets on this thing but still so many 'it's LIV!' and 'it's gambling!' tweets about Thursday's great ESPN numbers for The Masters.

Not LIV. Not gambling. Tiger.

There might be some discourse about Jason Day's Malbon scripting today. Sean Martin's face says it all

A much earlier start than I anticipated at Augusta National today. Should be a great day of golf:

Today at Augusta National, Greg Norman says there were 'hundreds of people, even security guys, stopping me, saying, ‘Hey, what you’re doing is fantastic.’'

washingtonpost.com/sports/2024/04…