Co-branding is when you are marketing two or more brands together. A couple examples are Nike and Apple (apple watch) or even Taco Bell & Doritos (loco taco). The companies work together to create a product or service for the consumers. Lori Wortylko #UCBAMKTG2080

There are six steps to the B2B Buying Process. These include needing recognition, product specification, request for proposal process, proposal analysis, order specification, and vendor performance assessment using metrics. #UCBAMKTG2080 Lori Wortylko

When it comes to using social media on our phones, there are 7 reasons for usage; me time, socialization, shopping, accomplishment, preparation, discovering, and self-expression. Lori Wortylko #UCBAMKTG2080