'Meta doesn’t know what’s happening, so this could get better in two weeks, this could get better in a month, this could be the new normal. You really don’t know.” - Cody Plofker

Great reporting from Kurt Wagner on the recent turbulence with Meta ads:

New: Many Meta advertisers say that the company's automated ad systems have been broken for months. Costs are up dramatically. Results are down. No explanation from Meta as to why things suddenly changed.

bloomberg.com/news/articles/…

Ad buyers on Meta's platforms complain of performance issues on its systems in recent months, and say campaign costs are up significantly while returns are down (@kurtwagner8 / Bloomberg)

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A group of Facebook employees invested millions with a co-worker. Then, they lost everything.
bloomberg.com/news/articles/…

I'm in the middle of reading Battle for the Bird by Kurt Wagner.

I think it should be required reading for every Twitter user. Best history of this platform that I have seen and very good explanation for why and how it shattered into what you see today.

x.com/KurtWagner8/st…

Fidelity cut the value of X/Twitter by another 5.7% in February.

That puts its total markdown at 73.15% since Elon Musk bought the company, the steepest decline to date.

Can't recommend Kurt Wagner's new book enough. So much more to the Twitter story than I realized.

X is testing an 'adult content' label for groups.

bloomberg.com/news/articles/…

Tune in: Kurt Wagner joins me on Bloomberg Technology to discuss today.

Adult content / not safe for work #NSFW on X

'Battle for the Bird' is out in the UK today! cc Mark Bergen The Royal Family amzn.to/4clhekN

On this episode of the Elon, Inc. podcast, we talk about what Musk's canceled deal with former CNN anchor Don Lemon could mean for X's pivot to video trib.al/QpMS3is

more fun book convos - this one with Anthony Scaramucci!

We unpack that cringey Lemon interview and why it may spell doom for another pivot to video, featuring Kurt Wagner and Dana “Legacy Blue Checkmark” Hull 👩🏻‍💻

Elon Musk would convince advertisers he cared about brand safety. 'And then he'll go on Twitter and tweet a dick joke or a boob joke.'

I spoke with my colleague Kurt Wagner about Twitter/X, jack and Elon Musk. Aka his enlightening new book.

bloomberg.com/news/newslette…

fwiw Twitter had ~238m daily users in Q2 2022.

So X has grown ~5% in the last 21 months assuming they are still measuring the same way.

oh yeah

Internal memo: TikTok tells staff that its DC strategy will stay the same, even after the House passed a bill that could force its parent company to divest the app or see it banned. Ed Ludlow

bloomberg.com/news/articles/…