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Morning Consult

@MorningConsult

A global decision intelligence company changing how leaders make decisions. Stay ahead of trends with Morning Consult Pro: https://t.co/6Un0IpDitB

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linkhttp://morningconsult.com calendar_today30-05-2010 17:23:44

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According to our latest data, DeSantis is the second choice of 40% of potential GOP primary voters who are supporting Trump, followed by 24% who would back Ramaswamy and 12% who would back Haley. morningconsult.biz/3OYzNlB

According to our latest data, DeSantis is the second choice of 40% of potential GOP primary voters who are supporting Trump, followed by 24% who would back Ramaswamy and 12% who would back Haley. morningconsult.biz/3OYzNlB
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In recent years, our research has underlined a problem that keeps sports leagues, teams, media rights holders and marketers up at night: Gen Z doesn’t watch live sports as often as older generations. morningconsult.biz/41JPTUq

In recent years, our research has underlined a problem that keeps sports leagues, teams, media rights holders and marketers up at night: Gen Z doesn’t watch live sports as often as older generations. morningconsult.biz/41JPTUq
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Congressional Democrats ended 2023 by opening up a 10-point gap in net favorability over their Republicans counterparts. It’s the largest popularity edge we’ve measured since June. morningconsult.biz/3SDJvLU

Congressional Democrats ended 2023 by opening up a 10-point gap in net favorability over their Republicans counterparts. It’s the largest popularity edge we’ve measured since June. morningconsult.biz/3SDJvLU
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Public sentiment about Harvard University has reached a tracking low following a double-digit tumble, according to our Brand Intelligence tracking, as negative press coverage has engulfed the storied university for months.

View more: morningconsult.biz/3RKVSnA

Public sentiment about Harvard University has reached a tracking low following a double-digit tumble, according to our Brand Intelligence tracking, as negative press coverage has engulfed the storied university for months. View more: morningconsult.biz/3RKVSnA
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Trump, the likeliest Republican presidential nominee for 2024, leads Biden by 1 point (42% to 41%) in our latest national tracking survey.

Biden trails Trump because fewer voters from his winning 2020 coalition are coalescing behind his re-election bid. morningconsult.biz/3SDJvLU

Trump, the likeliest Republican presidential nominee for 2024, leads Biden by 1 point (42% to 41%) in our latest national tracking survey. Biden trails Trump because fewer voters from his winning 2020 coalition are coalescing behind his re-election bid. morningconsult.biz/3SDJvLU
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Our latest survey finds that 81% of potential Democratic primary voters support Biden’s 2024 nomination, marking a record high in our surveys conducted throughout 2023. morningconsult.biz/48qtsGr

Our latest survey finds that 81% of potential Democratic primary voters support Biden’s 2024 nomination, marking a record high in our surveys conducted throughout 2023. morningconsult.biz/48qtsGr
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Trump leads his rivals for the Republican nomination by 55 points among potential GOP primary voters.

With 66% support among the Republican Party’s expected electorate, Trump’s backing is down slightly from a record-high 69% reached in late December. morningconsult.biz/3OYzNlB

Trump leads his rivals for the Republican nomination by 55 points among potential GOP primary voters. With 66% support among the Republican Party’s expected electorate, Trump’s backing is down slightly from a record-high 69% reached in late December. morningconsult.biz/3OYzNlB
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President Biden's support in the Democratic primary has improved 20 points among potential Democratic primary voters ages 65 and up since early November (from 71% to 91%). morningconsult.biz/48qtsGr

President Biden's support in the Democratic primary has improved 20 points among potential Democratic primary voters ages 65 and up since early November (from 71% to 91%). morningconsult.biz/48qtsGr
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From Morning Consult 's latest research on Gen Z...

Social media usage remains extremely high: A majority of Gen Zers report spending 4 or more hours per day online.

YT, IG, TikTok & Snap are their clear 'tier one' apps, but notably more Gen Z women use TikTok than Gen Z men.

From @MorningConsult 's latest research on Gen Z... Social media usage remains extremely high: A majority of Gen Zers report spending 4 or more hours per day online. YT, IG, TikTok & Snap are their clear 'tier one' apps, but notably more Gen Z women use TikTok than Gen Z men.
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NEW: Joe Biden leads the Democratic primary by 79 points nationwide — up from a 69-point lead at the beginning of November. pro.morningconsult.com/instant-intel/…

NEW: @JoeBiden leads the Democratic primary by 79 points nationwide — up from a 69-point lead at the beginning of November. pro.morningconsult.com/instant-intel/…
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NEW: Tracking the 2024 Democratic Primary:

Joe Biden: 81%
Marianna Williamson: 2%
Dean Phillips: 1%
Someone Else: 7%
Don't Know/No Opinion: 8%
*Dec. 22-24, 2023

morningconsult.biz/48qtsGr

NEW: Tracking the 2024 Democratic Primary: Joe Biden: 81% Marianna Williamson: 2% Dean Phillips: 1% Someone Else: 7% Don't Know/No Opinion: 8% *Dec. 22-24, 2023 morningconsult.biz/48qtsGr
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Tracking the 2024 GOP Primary:

Trump: 66%
DeSantis: 11%
Haley: 11%
Ramaswamy: 6%
Christie: 4%
Hutchinson: 1%
Someone Else: 1%
*Dec. 30, 2023-Jan. 1, 2024

View more: morningconsult.biz/3OYzNlB

Tracking the 2024 GOP Primary: Trump: 66% DeSantis: 11% Haley: 11% Ramaswamy: 6% Christie: 4% Hutchinson: 1% Someone Else: 1% *Dec. 30, 2023-Jan. 1, 2024 View more: morningconsult.biz/3OYzNlB
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Of the five major U.S. men’s pro leagues, Major League Soccer saw the greatest year-over-year growth in fandom, from 16% in 2022 to 24% in 2023, followed by MLB and the NHL, both of which jumped 6 points. morningconsult.biz/41JPTUq

Of the five major U.S. men’s pro leagues, @MLS saw the greatest year-over-year growth in #GenZ fandom, from 16% in 2022 to 24% in 2023, followed by @MLB and the @NHL, both of which jumped 6 points. morningconsult.biz/41JPTUq
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NEW: Global Leader Approval: *Among all adults

Modi: 77%
López Obrador: 64%
Lula da Silva: 47%
Albanese: 45%
Meloni: 44%
Sánchez: 38%
Biden: 37%
Trudeau: 35%
Sunak: 27%
Macron: 24%
Scholz: 20%

*Updated 1/4/23
morningconsult.biz/3XcRtfw

NEW: Global Leader Approval: *Among all adults Modi: 77% López Obrador: 64% Lula da Silva: 47% Albanese: 45% Meloni: 44% Sánchez: 38% Biden: 37% Trudeau: 35% Sunak: 27% Macron: 24% Scholz: 20% *Updated 1/4/23 morningconsult.biz/3XcRtfw
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Nearly 3 in 5 Gen Zers have used an AI application in the past month, more than any other generation, according to our latest report.

View more: morningconsult.biz/41JPTUq

Nearly 3 in 5 Gen Zers have used an AI application in the past month, more than any other generation, according to our latest report. View more: morningconsult.biz/41JPTUq
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Gen Z’s Favorite Pro Sports Leagues:

1. NFL
2. NBA
3. College Football
4. MLB
5. Esports
6. College Basketball
7. NASCAR
8. UFC
9. NHL
10. Formula 1

...view the full list: morningconsult.biz/41JPTUq

Gen Z’s Favorite Pro Sports Leagues: 1. @NFL 2. @NBA 3. College Football 4. @MLB 5. Esports 6. College Basketball 7. @NASCAR 8. @ufc 9. @NHL 10. @F1 ...view the full list: morningconsult.biz/41JPTUq
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Gen Z’s Favorite Athletes:

LeBron James
Lionel Messi
Tom Brady
Patrick Mahomes
Travis Kelce
Michael Jordan
Stephen Curry
Kobe Bryant
Cristiano Ronaldo
Max Verstappen

View more: morningconsult.biz/41JPTUq

Gen Z’s Favorite Athletes: LeBron James Lionel Messi Tom Brady Patrick Mahomes Travis Kelce Michael Jordan Stephen Curry Kobe Bryant Cristiano Ronaldo Max Verstappen View more: morningconsult.biz/41JPTUq
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For the second straight year, a plurality of Gen Zers said they spend more than four hours a day on social media, compared with 19% of Americans overall who said the same.

View more: morningconsult.biz/41JPTUq

For the second straight year, a plurality of Gen Zers said they spend more than four hours a day on social media, compared with 19% of Americans overall who said the same. View more: morningconsult.biz/41JPTUq
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