There's a lot of talk about anyone being able to build a platform on social media, but hardly ever do we hear about *how* to build one.

Loved this insight from Katie Feeney about how she differentiates her content, especially at big sports events ⬇️

Inside look on how katie feeney and I approach working with brands as creators ⬇️

One of the biggest transitions in my life was from being a football player and coach to content creator.

This is what that journey was like ⬇️

Nittany Nation this is the most important message you’ll see today.

In partnership with Happy Valley United, we’re launching a campaign to raise $500K for Penn State NIL.

Donate today and help Penn State Football compete for championships.

NEW POD: Content Panel Edition!

I sat down with one of the best content creators on social media katie feeney & one of the best managers in the creator industry Alex Sheinman at the Penn State Sports Business Conference.

We talked all things creator economy, growing a brand on social media, and what

Dan Lanning has coached with some of the best minds to ever coach college football.

Here’s 1 lesson he’s learned from all of them in 20 seconds ⬇️

Thought this was an interesting part of my podcast with Will Compton…

Will shared that the benefit of being a Barstool talent is not only that you get a built-in audience, but also the ability to collaborate with their roster of talent for your content.

In 2023 Penn State had over 900 signals.

Could you memorize all of those signals? 😳

Drew Allar told me about his recruiting process ⬇️

Will Compton told me about his contract negotiations with Barstool Sports ⬇️

The GM of the Ravens, Eric DeCosta can tell if someone new in the Ravens’ organization will succeed in their role by week one of the job.

Here’s how ⬇️

“Being a Patriot and representing that entire region means a lot.” - J Jones on being a Patriot.

⬇️⬇️

Staying in one organization for more than 5-10 years rarely happens.

Not for Eric DeCosta who’s been with the Baltimore Ravens organization for 25+ years.

This is what being a Patriot means to J Jones ⬇️

Are the New England Patriots the greatest organization in sports?? 🤔

Ravens’ GM Eric Decosta revealed to me how the Ravens handle their salary cap 💰⬇️

Patriots’ DB J Jones told me his best Bill Belichick story ⬇️

Full Podcast with Ravens’ GM Eric DeCosta is now live on X! ⬇️

9:17 - Inspiration to become a GM

19:51 - Managing salary cap

32:14 - Draft day strategy

39:47 - Resigning Lamar Jackson