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PM360

@PM360online

The only magazine that provides timely, credible and actionable pharma marketing how-to that inspires innovation and fuels brand success.

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linkhttp://www.pm360online.com calendar_today08-12-2009 20:35:35

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Reuters Events: Pharma 2024 is where 1200+ of pharma’s leading commercial, marketing, medical, patient engagement, market access, RWE and digital health heavyweights will align purpose, unleash innovation and unlock healthcare. @ReutersEvents

Reuters Events: Pharma 2024 is where 1200+ of pharma’s leading commercial, marketing, medical, patient engagement, market access, RWE and digital health heavyweights will align purpose, unleash innovation and unlock healthcare. #REPharma2024 @ReutersEvents
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In recent Sermo surveys, have indicated how information found on can influence their decisions. Danny Flamberg of LiveWorld offers eight tactics can employ in 2024 to engage with HCPs on social channels: bit.ly/48rgp7m

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Boris Kushkuley of EVERSANA INTOUCH explains how automation technology and is creating a new Content Supply Chain for that makes it easier to streamline and accelerate content development: bit.ly/3Ron23a

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Aaron Grandy, Ariel Xiao, Yuhui Zhang, and Bin Yang of AliraHealth examine the opportunities and challenges for products, including , to break into China’s massive market, which only continues to grow: bit.ly/3v2loNc

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recently debuted a new feature that lets users click to hear their results. Charles Benaiah of Watzan believes this is a massive deal. Why? Because it means non-podcasting audio is primed to become key tool for : bit.ly/3v5wlhg

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While in the industry is headed for a third year of decline, PM360 interviewed four biotech executives who were able to have recent success in raising new funds in this challenging environment: bit.ly/47nMSut

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After M&A deals got off to a good start in 2023, the third quarter saw a sharp decline that left some in the industry concerned. Daniel Chancellor of Evaluate Pharma examines if anything can revive the situation in the new year: bit.ly/3RupeGI

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At the end of October, the administration announced an Executive Order to establish new standards for safety. Will Reese and Matt Lewis of Inizio look at what this first taste of AI regulations in the U.S. means for the life sciences: bit.ly/476JMuG

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The selections for this year's have officially been announced. Check out the 56 innovations across our 13 categories that focus on various aspects of , , and the : bit.ly/47eKypz

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With the proposed Computer System Assurance (CSA) guidelines changing how companies need to test their software, Dr. Sriram Rajagopalan of inflectra.tech examines 10 areas along the development lifecycle where and tech can help: bit.ly/3uqUMFl

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Traditionally, teams have relied on analyzing after they happen, but Elizabeth Smalley of ArisGlobal explains how can become more proactive through the use of real-world and cutting-edge analytics: bit.ly/40ZOBEk

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and teams both seek the most valuable about a product, yet they barely talk to each other about what those could be. Christine Nelson of KS&R offers a case study showing the value in early insight-gathering collaboration: bit.ly/49ULvpm

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Paula van de Nes, MSc, PhD of NEON looks at how practices of “bikini medicine” and “no females allowed” medical research has set back innovation in and what can do to start to close the healthcare : bit.ly/3ThUnjd

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supported 26% of funding in 2022, which can leave some leery that implicit bias may be introduced in these materials by sponsoring companies. Casey Jenkins of epocrates explains how will eventually be able to solve that: bit.ly/46wwnM8

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To work within the “status quo” environment that combination therapies face in market access, Walter Colasante, Ashley Fraser and Owen Male of Charles River Associates examine the right questions and decisions companies must ask during clinical development: bit.ly/47v3n8Q

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Pooja Ojala of Veeva Systems speaks with Genentech Chief Marketing Officer Erica Taylor, PhD about how can create more meaningful content and the role that and plays in improving this process: bit.ly/46xz9k4

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Don't forget to cast your for your favorites! On December 4th we are tallying the votes and picking a winning campaign for each of 14 different categories. make sure your voice is heard!
Vote now! bit.ly/2TAWcYg

Don't forget to cast your #vote for your #PM360PharmaChoice favorites! On December 4th we are tallying the votes and picking a winning campaign for each of 14 different categories. make sure your voice is heard! Vote now! bit.ly/2TAWcYg
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Pharma is facing unprecedented challenges with the evolving landscape. Gather with 1,200+ industry pioneers next March to overcome significant barriers at Reuters Events: Pharma USA 2024 (March 26-27, Philadelphia): bit.ly/3u0hdB6

Pharma is facing unprecedented challenges with the evolving landscape. Gather with 1,200+ industry pioneers next March to overcome significant barriers at Reuters Events: Pharma USA 2024 (March 26-27, Philadelphia): bit.ly/3u0hdB6 #REpharmaUSA
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Join 1200+ pharma leaders and become a partner to the healthcare system at Reuters Events: Pharma 2024 (April 16-18, Barcelona). Download the info pack today to save €500: bit.ly/46TRzfS

Join 1200+ pharma leaders and become a partner to the healthcare system at Reuters Events: Pharma 2024 (April 16-18, Barcelona). Download the info pack today to save €500: bit.ly/46TRzfS #REPharma2024
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Don't forget to for your favorites! Pick your favorite campaigns in 14 different categories and then find out who won the people's vote!
Vote now! bit.ly/2TAWcYg

Don't forget to #vote for your #PM360PharmaChoice favorites! Pick your favorite campaigns in 14 different categories and then find out who won the people's vote! Vote now! bit.ly/2TAWcYg
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