SBD Sportswear.

Designed for strength athletes. Made in Sheffield.

Now available at sbdapparel.com/sportswear

#SBD #sbdapparel #sportswear

youtu.be/we3vz5JpXVo

Introducing the latest SBD patent-pending lifting straps, available in two distinct styles:

Figure 8 Straps (available in three sizes)
Traditional Lifting Straps (universal size)

Now available at: sbdapparel.com/straps

#SBD Apparel #SBD #LiftingStraps

Momentum - Every Lift Builds

Available Now:
bit.ly/3SxvFuu

#Momentum #SBD Apparel #SBD

Designed for strength athletes. Manufactured in our headquarters in Sheffield. Made with more.

#SBD Apparel #SBD #MadewithMore

'Mindset is probably the most vital aspect of powerlifting.' Nathan believes that the way you approach a bad training session is as important as the rest of your training.

#SBD Apparel , #SBD , #SBD Spotlight #Mindset

Ray Williams has a huge career best total of 1112.5kg. He has five world 120+kg titles under his belt and 23 career records.

#SBD Apparel #SBD #Powerlifting

Nathan shares his go-to SBD gear for his squat sessions: knee sleeves, belt, and wrist wraps. The belt, for him is key for rock-solid stability!

#SBD Apparel #SBD #SBD Spotlight #Equipment #SBD Belt

Ziana Azariah takes us through her setup on the deadlift. She believes keeping the cues simple and consistency in each lift is the key to success, and have allowed her to build a 247.5kg deadlift.

#SBD Apparel #SBD #Powerlifting #BritishPowerlifting #SBD Spotlight #deadlift

Sheffield 23 winner, total and deadlift world record holder and 120+kg World Champion 2023, Jesus Olivares continues to shatter records! Will he add another Sheffield title to his name in 2024?

#SBD Apparel #SBD #Powerlifting

The greatest show in powerlifting returns.12 men and 12 women will battle it out at Sheffield City Hall on February 10, 2024.Get your tickets and find out more at sbdapparel.com/sheffield

'One of the most important things in powerlifting is to build momentum.'
British Junior Powerlifter, James Adcock takes us through his routines and rituals during training and before competing.

#SBD Apparel #SBD #SBD Spotlight #Powerlifting #Routines

'You should be your own favourite lifter.'

James admits his deadlift stance is not the norm, he believes every individual must find what works for them, feeling comfortable, relaxed and confident in the lift is key.

#SBD Apparel , #SBD , #SBD Spotlight #Powerlifting #Technique

Kimberley Walford, 7-time IPF World Champion and a legend in powerlifting!

#SBD Apparel , #SBD #Powerlifting

'When you watch strongman, every single person - even if they don't really know what the sport - know what Atlas Stones are.'
Tune in to CBSSN at 7pm Eastern.
youtu.be/y8QxAhq_3YU

Man versus 50,000lbs. 2023 SBD World's Strongest Man finalists look to set the fastest time pulling an intercity bus along the streets of Myrtle Beach, South Carolina.

Tune in to CBSSN this Thursday at 7pm Eastern.
youtu.be/-nF-k1u7EDg

Press the advantage. The athletes who can overcome the awkward and unwieldy Max Dumbbell will enjoy valuable points in the 2023 World's Strongest Man final. Tune in to CBSSN this Thursday at 7pm Eastern Time.

youtu.be/q0ff91z_43k

Who wants it more? The athletes of the 2023 SBD World's Strongest Man final take on the Fingal's Fingers event, already strained by seven or eight extreme tests of strength. Tune in to CBS Sports at 12pm Eastern Time.

youtu.be/4EqEKsbJH80

'A lot of this sport is pushing past barriers and pushing yourself out of your comfort zone'
Rebecca takes us through her routine to get her in the right mental space before competition.
#SBD Apparel #SBD #SBD Spotlight #mindset #strongwoman #motivation

Make pain your friend. The first event of the 2023 SBD World's Strongest Man final has athletes run up and down the front of Myrtle Beach with a 190kg shield. Tune in to CBS Sports this Sunday at 12pm Eastern Time.

youtu.be/M3pzq9VEuBQ

The Stone Off. Second and third place finishers from each World's Strongest Man qualifying group battle it out for their spot in the final. The first man unable to make the lift is out. Tune in to CBSSN at 7pm Eastern Time.

youtube.com/watch?v=XYbf1X…