Ricardo Fort(@SportByFort) 's Twitter Profileg
Ricardo Fort

@SportByFort

Sponsorship Marketing expert. Founder of Sport by Fort Consulting. Former Head of Global Sponsorships at Visa and The Coca-Cola Company.

ID:329341921

linkhttp://www.sportbyfort.com calendar_today04-07-2011 22:37:53

16,0K Tweets

12,5K Followers

493 Following

Ricardo Fort(@SportByFort) 's Twitter Profile Photo

The The Masters is the proof that if you focus on the product, the money will follow. This is why they are one of the greatest brands in sports.

account_circle
Ricardo Fort(@SportByFort) 's Twitter Profile Photo

“It’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe on Zoom.”
John Donahoe, Nike CEO
cnbc.com/2024/04/12/nik…
(via Wolfgang Jilka)

“It’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe on Zoom.” John Donahoe, @Nike CEO cnbc.com/2024/04/12/nik… (via @WolfgangJilka)
account_circle
Ricardo Fort(@SportByFort) 's Twitter Profile Photo

Great teams only take money from great brands.
The value of your team is proportional to the value of your worst sponsor.

Great teams only take money from great brands. The value of your team is proportional to the value of your worst sponsor.
account_circle
Ricardo Fort(@SportByFort) 's Twitter Profile Photo

Novo cenário da mídia esportiva fragmentada requererá esforço extra dos torcedores, mas não é o fim do mundo.
Meu mais recente artigo para o Meio&Mensagem.
meioemensagem.com.br/opiniao/a-frag…

Novo cenário da mídia esportiva fragmentada requererá esforço extra dos torcedores, mas não é o fim do mundo. Meu mais recente artigo para o @meioemensagem. meioemensagem.com.br/opiniao/a-frag…
account_circle
Ricardo Fort(@SportByFort) 's Twitter Profile Photo

It is hard to describe how logistically complex bringing a collection of team cans to the market can be. Great work by AB InBev in partnership with the MLB.

It is hard to describe how logistically complex bringing a collection of team cans to the market can be. Great work by @abinbev in partnership with the @MLB.
account_circle
Ricardo Fort(@SportByFort) 's Twitter Profile Photo

This is absolutely ridiculous.

'Here's a chart showing total points (x-axis) and assists (y-axis) by all 9,719 D-I basketball players (men and women) this past season.
‌Caitlin Clark is the green dot in the top right corner.'

(via Secret Base/Stathead at Kendall Baker

This is absolutely ridiculous. 'Here's a chart showing total points (x-axis) and assists (y-axis) by all 9,719 D-I basketball players (men and women) this past season. ‌Caitlin Clark is the green dot in the top right corner.' (via Secret Base/Stathead at @kendallbaker…
account_circle
Ricardo Fort(@SportByFort) 's Twitter Profile Photo

A volta do futebol:
NFL - 1 só jogo (campeão em casa contra um bom time). Grande festa e muitos eventos paralelos.
Brasileirão - 2 jogos entre times com poucas chances de título. Campeão só joga no 2o dia, fora de casa, contra um time que subiu da 2a .

A volta do futebol: @NFL - 1 só jogo (campeão em casa contra um bom time). Grande festa e muitos eventos paralelos. @Brasileirao - 2 jogos entre times com poucas chances de título. Campeão só joga no 2o dia, fora de casa, contra um time que subiu da 2a .
account_circle