✨ How do you become someone people want to say 'YES' to?
Join Yale SOM's Zoe Chance for her wildly popular charisma workshop, only at the InsightsOn Conference this May 9.

#Insights #Charisma #Persuasion
Learn more and register now 👇
som.yale.edu/event/2024-ins…

A provocative insights panel? You read that right...
lnkd.in/e_YsBPvc
Join us May 9th to hear from these incredible insights leaders as they discuss pushing boundaries and getting insights a proper seat at the table.

Beam Suntory PepsiCo Mondelēz Intl
#consumerinsights

🚗🍔 How is the gig economy shaking up the restaurant scene? Insights from Yale SOM Professor Jiwoong Shin & team reveal the effects of Uber's presence on staff turnover & service quality.
#GigEconomy #uber
rb.gy/ylz8ut

Early Bird Rates Sold Out----General Admission Open

Have you seen the incredible lineup for this year's InsightsOn Conference? Don't miss your chance to learn from a packed stage of leaders in marketing and insights.
som.yale.edu/event/2024-ins…

⏰ Time is running out for Early Bird discounted rates!

Register by April 8th and join this high energy conference with a lineup you won't want to miss...

Find the speakers and register here: som.yale.edu/event/2024-ins…

🤝Sponsored by Suzy®

#conference #marketingconference

In our latest blog, we look at Yale SOM Soheil Ghili's work on the nuances of pricing strategy. Explore how catering to consumer preferences can drive profitability.💲📱
Stay tuned as we explore the consumer perception of dynamic pricing later this month.
som.yale.edu/story/2024/dyn…

Have you seen the lineup for Day 1 of #InsightsOn Conference?
$200 off until April 8th, secure your spot!
som.yale.edu/event/2024-ins…

🥃 Whiskey's evolving appeal reaches far beyond stereotypes. YCCI's research reveals how brands can further engage a new generation of whiskey enthusiasts.
#whiskey #demographics
som.yale.edu/story/2024/int…

A must-see CMO panel joins the Yale InsightsOn Conference this year. Join us May 9-10.
som.yale.edu/event/2024-ins…
Antonio Lucio of HP leads the discussion between Carla Hassan of J.P. Morgan, Marcel Marcondes of AB InBev, and Lara Balazs of Intuit

Ravi Dhar in The Wall Street Journal sheds light on the psychological impacts of price hikes. According to Dhar, even seemingly small increases, like that extra 75 cents on your latte, can stick in our minds.

wsj.com/economy/consum…

#inflation #economy

📰We are excited to announce Boston Consulting Group Senior Partner and Managing Director Christine Barton (@YaleLawSch ’99) has been appointed Chair of the YCCI Advisory Board. Read more here:
som.yale.edu/story/2024/chr…

🧠What's on the mind of the top CMOs today? We asked NFL's Tim Ellis and Pepsi's Todd Kaplan their thoughts on the changing role in today's environment...

👁️‍🗨️ Why do consumers view markets through a simplified lens and how does that impact their behavior? Here we take a look at Yale SOM Assoc Prof of Management and Marketing Jason Dana's research for insights.
#MarketPerception #ConsumerBehavior
som.yale.edu/story/2024/roa…

When it comes to #sustainability messaging, Yale SOM 's Zoe Chance says, 'Look for the hope, look for the positive frame, look for what we can be excited about and share that rather than 'Here's everything you need to sacrifice.''
youtube.com/watch?v=nU-_Y9…