According to Circana, Snackles is officially the #1 new plush brand in the US. Since launch, Snackles has driven huge hype in the US market, winning over hearts of all ages and generating a cult following on TikTok, with over 200 million video views on the #Snackles .

The opening of our incredible ZURU office and state-of-the-art showroom created some major buzz and reinforced how exciting it is to be a part of the thriving toy hub that LA is quickly becoming.

For those who missed out, here's a quick tour through ZURU HQ!

#ZURU #ZURU Toys

The UK is obsessed with Robo Alive! According to Circana, Robo Alive is the #1 property in the Robotic/Interactive Plavmates category.

*Source: Circana, UK Retail Tracking, value sales, YTD July 2023

#ZURU #ZURU Toys #Toys

Our #ZURU Centre of Excellence in Los Angeles is open for business! Fitted out in record time by our clever teams from the US, New Zealand, China, India and beyond, we have created an immersive state-of-the-art showroom experience, unlike anything you have seen before...

Our 3D motion team have outdone themselves, flexing their skills for the #XShot Insanity campaign 💪 By having the creative process managed in-house, we're not just ensuring a seamless flow of ideas and execution; it lets us craft world-class content.

#ZURU #ZURU Toys #Toys

Unbox the ultimate surprise with Disney 100 Mini Brands – the Limited Edition Platinum collection to celebrate 100 years of wonder!

There are over 50 platinum miniatures of your favorite Disney brands from Marvel Entertainment , Pixar , Star Wars , Mickey Mouse & Friends and more!

We're delighted to see that ZURU have won a Gold Medal at the 2023 Toy Shop UK Independent Toy Awards for the XShot Skins Lock Blaster in the outdoor category. 🥇

Now in their 16th year, the Independent Toy Awards are voted for by UK's independent toy retailers.

Did You Know? Since 2003, ZURU Toys has been steadily building its range of brands. It’s no wonder a staggering FOUR #ZURU Toys are sold every. single. second worldwide. Which one is your favourite?

#ZURU #LifeatZURU #Toys

There's a lot that goes on behind the scenes, to take your favourite brands from a design on a screen to the very real thing you hold in your hands. Come along for the ride and see how we bring one of our XShot blaster to life...

Foodie #MiniBrands Series 2 is here with an exciting lineup of over 95 miniatures of your beloved fast #food brands.🍔🍕

As the #1 selling #toy in the super category Explorative & Other Toys in the US, we've upped our game - introducing scented Minis and the tiniest snacks.

Some brands need to pay thousands for this kind of publicity. We just have amazing product.

Jaden looks to be having a blast with X-Shot Water Epic Fast Fill in LA. 📸 Daily Mail

#ZURU #ZURU Toys #toys

The NEW Self-Sealing Party Balloons you didn't know you needed! Make 40 balloons in 40 seconds! No blowing or tying.

Share ZURU Bunch O Balloons Party with those who love to party, or those you want to party with. #bunchoballoons #zuru

ZURU's Adam Woods on disruption, creativity and booty-shaking llamas mojo-nation.com/zurus-adam-woo…

Exciting news from our Shenzhen office. With all of our new team additions, we are also adding team office space! ZURU has recently expanded to add a new floor to our Shenzhen headquarters in China, now having three floors of office space in total. #ZURU #Shenzhen #toys

Lots of ZURU goodies to be won! #ZURU #giveaway

ZURU is spreading seasonal joy into households internationally this holiday season with 12 Days of Christmas Giveaways! Head on over to our Facebook on facebook.com/zurutoys to participate! #facebook #ZURU #Christmas

Over on the blog today at amberlikes.com I’m sharing how we handle sibling Christmas gifts. 🎁 And this little man has his gifts all set for his 3 sisters! 🥰 With the help of zuru.toys… instagram.com/p/Bq97At_nuOl/…

The ZURU Branding team continues to grow, with Brittany Oliver joining us as a Brand Executive. Brittany will support rapid growth across our ever expanding (and top-selling) girls portfolio. We're thrilled to add another Kiwi to our Shenzhen-based team! #ZURU

We are so thrilled to have two nominations for Toy of the Year 2019! Help us vote for the ZURU Rainbocorns in the Plush category and for X-Shot Flying Bug Attack in the Outdoor category on their website toyawards.org. Thank you to everyone for your support! #ZURU #TOTY

Want to know how the X-Shot compares to the competition? Check out this video by The Corridor Crew. #xshot #ZURU
youtube.com/watch?v=62eSXE…