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Ad Age

@adage

Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

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linkhttp://adage.com calendar_today21-01-2008 04:14:09

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The investments in advertising’s most expensive venue far exceed what the game has typically drawn from the candy manufacturing industry.
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Join Ad Age in person in March to discover what impacts Gen Z behavior and purchasing decisions.

More info ⬇️
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HBO built creepy ice billboards heralding the grisly return of ‘True Detective’ that featured giant ice blocks, with abandoned shoes and cold-weather clothing frozen into them.

Read more: ow.ly/sZtl50QsFwm

HBO built creepy ice billboards heralding the grisly return of ‘True Detective’ that featured giant ice blocks, with abandoned shoes and cold-weather clothing frozen into them. Read more: ow.ly/sZtl50QsFwm
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As part of a new social-forward campaign to emphasize the basic nature of Brown Bag’s ingredients to consumers, the Carolinas-based supermarket chain Lowes created a character with a personality to match: “Basic B”
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A new campaign running in Latin America, created by WPP agencies VML Chile and David New York, features a collection of apparel that makes it easier to hide the iconic glass as you exit the establishment.

Read more: ow.ly/PppS50QsC3n

A new campaign running in Latin America, created by WPP agencies VML Chile and David New York, features a collection of apparel that makes it easier to hide the iconic glass as you exit the establishment. Read more: ow.ly/PppS50QsC3n
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On Jan. 24, Ad Age will host a roundtable with members of Gen Z, where they share their thoughts on the 2024 Super Bowl.

Submit your questions for the panelists ⬇️
ow.ly/K85t50QsFIn

On Jan. 24, Ad Age will host a roundtable with members of Gen Z, where they share their thoughts on the 2024 Super Bowl. Submit your questions for the panelists ⬇️ ow.ly/K85t50QsFIn
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With with the heightened tech of the streaming era, TV companies are pushing new opportunities to allow advertisers more ways to get their products in the hands of consumers. Here's what marketers should know about shoppable TV 📺 ⬇️
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Fiat plans to launch different versions of the brand's upcoming 500e EV the same way shoe companies hype up their products.
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Unlock digital audio's data-driven potential with a new guide that challenges traditional media. To learn more, download this white paper today! Made possible by @Sxmmediagroup.

ow.ly/7pST50Q6zvI

Unlock digital audio's data-driven potential with a new guide that challenges traditional media. To learn more, download this white paper today! #ad Made possible by @Sxmmediagroup. ow.ly/7pST50Q6zvI
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‘Mean Girls’ is a box office hit and McDonald’s gets some Kelce love—plus, why it was a bad week for Solo Stove and Drizly.
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Google and The Trade Desk are at odds over the future of internet advertising with two competing visions of what comes after cookies: Google’s Privacy Sandbox or The Trade Desk’s universal ID.
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Fernando Machado on how the industry often doesn’t get creativity—and how that could be a good thing for you.
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Consumer well-being—how brands can be supporting characters in the quest for identity.
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A growing number of brands are partnering with an emerging class of Gen Alpha creators, despite the lack of regulations around working with kid influencers.
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As part of a new social-forward campaign to emphasize the basic nature of Brown Bag’s ingredients to consumers, Lowes Foods created a character with a personality to match: “Basic B.” ow.ly/Pwqc50Qskzr

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Ad Age(@adage) 's Twitter Profile Photo

A new campaign running in Latin America, created by WPP agencies VML Chile and David New York, features a collection of apparel that makes it easier to hide the iconic glass as you exit the establishment. ow.ly/x9my50QskwK

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Coffee brand GoodBoyBob puts some very peculiar lab rats to work in a legit bonkers commercial from agency Erich & Kallman. ow.ly/LXNz50Qskuz

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A remote volcanic island in the southern Indian Ocean is named McDonald Island.

BK in Brazil, convinced that fiery volcanic activity shouldn’t be associated with its main rival, has launched a tongue-in-cheek campaign to right this wrong. ow.ly/RANu50QskrW

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