🚨 NEW: In this week’s newsletter, we partnered with Fiddler to take you inside the digital battle for control of several key state legislatures. 🇺🇸

Read + subscribe:
fwiwnewsletter.substack.com/p/inside-the-d…

NEW in this week's #FWIW :

✅ New digital ads in the reconciliation fight
📲 Dirty tricks in Kansas
👮🏻‍♂️ Tim Ryan tries something new
🔴 Dr. Oz is M.I.A
🤯 Who the **** is United for Clean Power?

Read, subscribe, share ⤵️
fwiwnewsletter.substack.com/p/reconcilable…

🚨 BREAKING 🚨 Google updates its political ad library!

New interface and ability to search, filter ads 👏

Check it out: adstransparency.google.com/political?poli…

This month marks 4️⃣ years since platforms like Meta and Google created searchable databases of political digital ads. 📊💰📺

Here’s Kyle Tharp’s take on what we’ve learned since:

fwiwnewsletter.substack.com/p/ad-transpare…

There’s still time to get involved in the 2022 midterms. Apply to the Austin Arena Academy + Summit by THIS SUNDAY April 17 to gain the skills and network you need to land a job on a critical 2022 campaign. bit.ly/tx-academy

Social media platforms’ prioritization of short-form, vertical-oriented video content has been one of the biggest, fastest developments in the industry in years.

Campaigns should take advantage. ⤵️

fwiwnewsletter.substack.com/p/the-short-an…

🤠 Register for the #Austin Arena Summit by June 1.

Your ticket will give you access to inspiring speakers and the chance to meet up with other like-minded people who want to learn more about the state of our democracy and take action to strengthen it. arenasummit.typeform.com/to/iXIaOYWx?ty…

👏🏻Congratulations to the newest class of #ArenaAcademy 201 graduates.

They are equipped with the skills to build and manage inclusive effective teams.

🚨 NEW in today's #FWIW :

Instead of reaching battleground state voters with messages about parents' rights, energy independence, or inflation, GOP Senate campaigns are currently defined by fistfights, finance bros, and domestic abuse allegations.

fwiwnewsletter.substack.com/p/with-senate-…

Ahead of Monday’s #SCOTUS confirmation hearing for Judge Ketanji Brown Jackson, we looked at how her nomination has been playing out online. ⚖️

Read + subscribe ⤵️
fwiwnewsletter.substack.com/p/the-online-c…

The next issue of the Campaigner drops in a few hours.

Subscribe to make sure it lands in your inbox campaigner.substack.com

The deadline to apply to #ArenaAcademy 201 is tonight at 11:59 ET.

Gain the skills you need to make the leap to a more senior people or program management role. arenahq.typeform.com/to/fP0FKOZ4#so…

Right-wing media, politicians, and pundits have been using their digital machine to push hard for a 'freedom convoy' in the U.S. But IRL, it's all exhaust and no gas.
fwiwnewsletter.substack.com/p/us-freedom-c…

Democrats should be talking about their accomplishments, but they should also take risks and use cultural cues on different platforms to broaden their appeal beyond the imaginary (and mostly white) swing voter that their DC consultants pursue the most.
fwiwnewsletter.substack.com/p/for-politica…

Introducing the newest class of 230+ #ArenaAcademy graduates.

We have big challenges ahead of us in 2022, and this group is ready to take them on with grit, joy, and ingenuity.

#ArenaAcademy starts on Thursday, and it’ll be our largest one yet 👏🏾. We're proud to share more than half of our participants have received a scholarship to attend.

This is made possible thanks to generous donors. You can fund a future scholarship ➡️ bit.ly/arena-scholars…

Mike Pompeo’s “Champion American Values PAC” has spent $195,500 on Facebook advertising since its launch in June, using the platform to introduce the former Sec. of State to Republican voters and build a list for a potential White House bid in 2024.
fwiwnewsletter.substack.com/p/the-not-so-s…

👏 Invest 👏 in 👏state 👏legislative 👏races 👏early and 👏often

👀 Must-read 🧵 from (old) Aaron Strauss ⤵️

Psst: stop scrolling and apply to #ArenaAcademy . The deadline to apply is tomorrow night, January 4, at 11:59 pm. ET arena.run/academy