Cal the Hogs: The inside story from Brandon Marcello on how Arkansas, John Calipari and a billionaire booster rocked college basketball — 17 years in the making.

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From talking to a wide swath of people, two things became clear: You need NIL to compete, but having the biggest NIL budget alone doesn't guarantee success.

A look at what did and didn't work this year in college basketball with a focus on NIL ROI: 247sports.com/article/the-co…

Arkansas AD Hunter Yurachek on massive NIL commitment: 'Reports make it sound like it's a done deal and the money is in the bank, but ... that is not the case.'

Super booster John Tyson told 247Sports expectation is between $3m to $5m initially from him + boosters.

John Calipari spoke about his admiration for Nolan Richardson, and how in his office he still has a poster from UMass' victory against the Razorbacks when Cal was the coach at UMass in 1995. Here it is:

John Calipari: 'I gotta put a roster together. You're laughing. No, that's not funny. I just met with the team. There were three guys in there and they were in the portal.'

Cal talked to AD Hunter Yurachek: 'One thing I ask, I want to know what coach Richardson thinks of me taking this job. I need to know.'

John Calipari: 'Kentucky is the bluest of the blue. There are only a few schools like that and I hate to tell you, Arkansas is one of them. It is.'

Arkansas coach John Calipari: “I have never gotten that kind of greeting in this building. As a matter of fact, you were probably here when I got thrown out of the building.”

Arkansas super booster John Tyson gets a huge standing ovation

I’m told John Calipari made it a point to call Arkansas legendary coach Nolan Richardson this morning to discuss the past, present and future of the Hogs. He has also connected with several former Razorbacks, including Bobby Portis.

BREAKING: Per an official release, Northwestern football will play home games at an altered Martin Stadium for the 2024 and 2025 season.

'Cats football on the lake 🔜

Couple hundred Arkansas fans and media waiting in pouring rain for doors to open at Bud Walton Arena for John Calipari’s introduction. ☔️

John Calipari opened the door to give a little Arkansas fan a high-five while waiting to leave the airport in Fayetteville. (via Natty State Sports video feed)

Ohio has promoted safeties coach John Hauser to defensive coordinator, a source tells 247Sports. @footballscoop first on the story.

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Bear is not on the run.

Top-notch dude and Hog fan. Love hearing about his journey in life. Arkansas man through and through. Congrats on the University of Arkansas Johnson Fellow, Bobby Bones!

I bid and won the auction to have coffee with one of my favorite sports writers Brandon Marcello .

They’re getting Bud Walton Arena ready for Coach Cal

Eric Musselman had to pay Arkansas $1 million to leave for USC. John Calipari gets that $1 million as a bonus for taking over. 💰