What I love about The Masters. No cell phones. Everyone is actually watching with their eyes.

You can only pick one rented platform to build an audience on for B2B:

1. X
2. LinkedIn
3. TikTok
4. Instagram
5. YouTube

Where are you focusing?

I created Exit Five to help you build a successful career in B2B marketing.

First it was my 'private' podcast on Patreon talking about my lessons and learnings from PR intern to CMO.

Then it morphed into a Facebook Group and quickly became one of the top resources for marketers…

This is neat.

There's a session on 'Founder Brand' at the AudiencePlus event next week.

You attract the right audience by writing about topics that audience cares about.

It's not because of the ad targeting or personalization.

It's the content.

That's how you get in front of the right people.

Over the last year we've generated $1M+ in sponsorship revenue.

100% of it has come inbound.

I don't expect it to last for ever, but it sure does make things either.

No outbound. No growth hacking. Just a brand + an audience.

If you're going to be at Goldenhour next week in Brooklyn and want to snag a few miles before the event early Wednesday morning let me know.

A run early in the morning guarantees a great day, so we'll already have a great day before even stepping into the venue.

Just a quick…

Over the last year we've generated $1M+ in sponsorship revenue.

100% of it has come inbound.

I don't expect it to last for ever, but it sure does make things either.

No outbound. No growth hacking. Just a brand + an audience.

I wrote a book called Founder Brand 2+ years ago.

It wasn't a best seller. It didn't make me a boat load of money.

But it has sold 10,000+ copies and a few times a month I get messages like this.

Pretty neat.

PS. Get the audiobook because I did it in 2 days with a daycare…

Over the past week we decided to X three new business ideas in favor of tripling down on what is already working.

I'm not immune to this.

It still happens all the time. A new idea pops up. A new possibility creeps in.

But it's almost always worth getting more with what you've…

Nothing kills great website copy faster than the opinions of the 5 cross functional VPs.

You must be able to ship without consensus and committees.

Otherwise you’ll never get anything done.

Here's what's going on inside the Exit Five community in April 👇

You can get our newsletter and podcast focused on B2B marketing free, but we have a community of 3k+ marketing pros if you want to take the next step and build a peer group online to help you grow your career.

How do you balance short term vs. long term marketing strategies?

One of the biggest challenges we hear from marketing leaders is balancing short term projects vs. long term projects.

The work that will pay off immediately and help you hit the number this month (direct…

B2B marketing job alert - Meter is looking for a Field Marketer to join their team.

$85k - $143k - San Francisco

jobs.exitfive.com/job/1473607-fi…*

B2B marketing job alert - the team Spot AI is looking for Director, Demand Generation. $185k - $200k salary. 2-3 days in the office/week in SF.

Founded in 2018 by engineers from Stanford, Cisco Meraki, and Samsara, Spot AI is the fastest growing Video Intelligence company in…