The headlines on news sites are carefully crafted to make you read something that you probably wouldn't have otherwise.

Use the same tactic for your tweets - and you will multiply your audience!

My Twitter feed is going haywire.

It shows me tons of tweets from people I don't even follow - and no tweets from people I like to engage with.

Do you want a solution to this problem? It exists.

It is called Twitter lists
here is what you need to know susannagebauer.com/blog/what-are-…

We all know that likes, retweets and comments count as engagement on Twitter...

but did you know that
- follows
- clicks on links
- clicks on hashtags, cards, or other embedded media
- interactions with the tweet author like profile visits or follows
also count as engagements?

Blogging is not about following each hype

Blogging is about providing information for your audience in an easy-to-consume format
Optimizing blog content is about making your content more to the point, easier to access, easier to consume, easier to understand, better to remember

It is not always about creating more content. If your content marketing fails, maybe you simply need to create more targeted content, content that has a clear purpose - here is how to do that: susannagebauer.com/blog/funnel-co…

You are a genius - maybe you have not found your niche yet.

Don't think you are stupid just because people have been trying to put you in the wrong shoes.

Want to take your social media content to the next level? Incorporate user-generated content! Not only does it provide fresh perspectives, but it also builds community and boosts engagement. Learn more in my blog post. susannagebauer.com/blog/what-is-u…

You may have written the most entertaining and informative body copy:

if your image headline and caption don't do their job only very few people will read it!

It feels as if I planted 100 tomatoes, peppers, cucumbers and pumpkins yesterday.

Because I s&ck at salads. I am good with all the mediterranean vegetables. I love to eat them too!

Do what works for you - and not what people expect you to do.

What do you think:

Is having a blog still relevant or is it becoming totally obsolete?

Are you aware that your blog titles decide whether someone visits your blog or not?

Better blog titles mean more blog readers

Read here why and how you can create better blog titles susannagebauer.com/blog/importanc…

Nobody started out as a social media expert.

We all learned by trying and learning.

Have an open mind, dare to be yourself and just do it!

When I started content creation for marketing, I just wrote.

You can do better.

Here is what I learned from
my guest blog hosts
studying what worked for others
analyzing what works for me
reading about great content
talking to content marketers

susannagebauer.com/blog/content-c…

The two 'skills' that are crucial to success with your online business:

- confidence in your skill and daring to 'brag' about it
- the ability to explain it in simple words so everyone can follow

Do you agree? What else?

Do you bulk-create content or do you create content on the fly?

I usually create one piece at a time, as ideas come to my mind. I am not very creative when someone (me?) tells me to be creative NOW.

Twitter Quick Tip:

Retweet other people's tweets.
Choose tweets you like and agree with, choose 'quote retweet', add a comment to the tweet and send the tweet

Why is this good for growth?
You add value to your tweets
You get on the radar of new people
Some will reciprocate

You need different content to achieve different goals:

Some content is good to bring attention.
Some content is good for earning signups.
Some content is good for building community.
Some content is good to inspire trust.
Some content is good to present your solution.
Some

All those gurus telling you how exactly you need to be to be successful have no clue about the power of your personality.

If you show up as you, are genuine and a human: That is so much more powerful than any 'get up at 5, meditate, drink water, say this, do that' strategy.

Every piece of your content should have a unique goal: attention, decision, persuasion, action.

Make sure that you use the best content for every stage of your funnel and you will multiply success:
susannagebauer.com/blog/funnel-co…

You created a piece of powerful content...

Are you aware what people read/see?

The title
The image
The caption
The first sentence
The last paragraph

And then the last person standing may even read your content.
Harsh truth.

What does that mean?

Focus on creating a title, an