The most addictive drug in the world isn't cocaine, heroin, or alcohol.

It's comfort.

How to break free (and reach your true potential):

Understanding Comfort's Grip

Comfort is deceiving.

It makes stagnation seem safe.

And that's when:

• Ambition suffers
• Creativity…

“Every action you take is a vote for the type of person you wish to become.”

The ultimate form of intrinsic motivation is when a habit becomes part of your identity.

Your habits shape your identity, and your identity shapes your habits.

How to break bad habits:

Make them invisible, unattractive, difficult, and unsatisfying. Increase friction between you and the behavior.

If you want to watch less TV, unplug it after each use and put the remote in a drawer.

More friction, less mindless watching.

The most effective form of motivation is progress.

Use habit trackers and other visual forms of measurement.

Seeing your consistency add up is satisfying. Visual cues helps you maintain your streak when things get tough.