❌ Myth: Mainframes are disappearing.
✅ Fact: Mainframes are expanding in many enterprises.

Senior Analyst Brent Ellis busts more mainframe myths in this week's What It Means episode. forr.com/3xvgXM9

Did you hear? Izola, our genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives. See how it's enhancing the Forrester experience. forr.com/43QJIiB

Principal Analyst, Heidi Shey talked with security outlet The Last Watchdog about how cybersecurity can be a business enabler and best practices to keep in mind. Get the full Q&A here. forr.com/43GXrZ8

The silos that B2B marketers and sellers operate in are undermining the buyer experience.

Tune into this week's podcast episode with Principal Analysts Amy Hawthorne and Rick Bradberry to learn a better way forward. forr.com/3xq381H

How can you achieve a high-performance IT operating model? Principal Analyst, David Mooter lays it out in this 4-step byline for InformationWeek. forr.com/49kHzg4

Congratulations to our 2024 B2B award winners For North America!

🏆 ROI:
Verizon Business, DDI, ADP

🏆 POY:
HCLTech, SheerID, TE Connectivity, Splunk, Border States, Penske Transportation Solutions, NY Power Authority, Domo

Learn more about their success stories here: forr.com/4agvRV4

Our #GenerativeAI tool Izola is now available to all Forrester Decisions clients, providing fast and trusted answers to advance their business initiatives. Learn more about how Izola can help firms accelerate their key priorities. forr.com/3PINPre

Lightstorm partnered with us to message their new product's value to customers. Watch their story to see how we helped them think critically and challenge the status quo. forr.com/3xp3o0B

64% of workers trust AI more than their manager in a challenging work scenario. Could AI be a more effective manager than a human?

Listen to our latest podcast episode with VP, Principal Analyst Katy Tynan for her perspective. forr.com/43DqSLL

In this New York Times Opinion piece on Web3, Martha Bennett gives her perspective on the state of the internet and what the future could hold. forr.com/3TfpQ3S

Check out this new episode of Renegade Marketers Unite from Renegade, LLC. to hear our VP, Research Director Matt Selheimer talk about:
💳 Millennial and Gen Z buyer preferences
👍 Best practices for broadening the scope of marketing metrics
forr.com/3vnr6dh

The EU has approved the world's first comprehensive framework for constraining the risks of AI. Principal Analyst Enza Iannopollo says, 'The adoption of the AI Act marks the beginning of a new AI era and its importance cannot be overstated.' forr.com/48UlzZd

Now that the awe around genAI has (mostly) settled, marketers are realizing that actually adopting it into their workflows is hard. Listen for advice on how to move genAI beyond the experimental phase. forr.com/3xcsFuS

How should brands advertise in the election year? 🗳️

Forbes highlights some of our new research by analysts Audrey Chee-Read and Mo Allibhai on the topic. Read it here ⤵️ forr.com/3ICwTyq

VP, Principal Analyst Andras Cser covers genAI and fraud management in this byline article for FTAdviser. forr.com/49WF4lu

Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up. 🏢

On this week’s podcast episode, Senior Analyst Angelina Gennis explains what it means to manage well in a hybrid-work world. forr.com/3x1W5M9

Yesterday, the House voted to approve a measure that would ban TikTok from operating in the United States or force a sale. Mike Proulx weighs in on what the proposed ban could mean for the industry. forr.com/4aevh9Q

Want to revolutionize B2B marketing, sales, and product outcomes with genAI? See what’s new — and waiting for you — at #ForrB2BSummit North America, coming to Austin May 5–8. forr.com/3wxOwg6

What is customer obsession? And why does it matter?

Watch this video for an introduction to our Customer-Obsessed Growth Engine, and then discover how you can take your business's customer obsession to the next level. forr.com/3TywlQD

We predict that a healthy pragmatism will take hold in the manufacturing sector this year. Read more on our smart manufacturing predictions from Business Reporter. forr.com/4c6VCbW