HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profileg
HeidiCohen - Top Global Marketer

@heidicohen

Marketer's Marketer. 20+ years B2B, B2C. NFP & media experience. Professor, Speaker, Blogger. https://t.co/SBrULeEKat #digitalmarketing #marketing👍

ID:15781092

linkhttps://heidicohen.com/subscribe calendar_today08-08-2008 18:24:04

40,3K Tweets

34,3K Followers

1,4K Following

HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Want to improve your content marketing?

Become a student of Epic Content Marketing, Second Edition and dig in to be a winner

Get your copy:
amazon.com/Epic-Content-M…

Congrats Joe Pulizzi & Brian W. Piper - NFTNYC | CEX | Ed3DAO on the book's launch!

Happy marketing,
Heid Cohen

Want to improve your content marketing? Become a student of Epic Content Marketing, Second Edition and dig in to be a winner Get your copy: amazon.com/Epic-Content-M… Congrats @JoePulizzi & @brianwpiper on the book's launch! Happy marketing, Heid Cohen #contentmarketing
account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

I love this Rockepella adoption of an old Folgers (coffee) ad.

It shows how your audience can re-envision and transform your content marketing including your old television advertising.

youtube.com/watch?v=6U-tHI…




account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Have trouble increasing your influence?

Do you understand the Art of Persuasion?
'It's a matter of understanding who to talk to & , just as importantly, in what order.”

To succeed follow, these 5 Steps via Gini Dietrich



spinsucks.com/communication/…

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Watching the today?

See what you can learn from Apple's 1984 Superbowl ad and ask yourself how many of tonight's advertisers are using these content marketing super powers?



heidicohen.com/content-qualit…

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Do you do 'Comfort Work'?

Austin Kleon discusses what to do when you need to work but don't feel like it.

What do you do?


lifebalance austinkleon.substack.com/p/comfort-work

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Write a newsletter?

Does it generate income?

What platform do you use and why?

Then read 'The newsletter boom is over. What’s next?' by @PKafka via @Vox






vox.com/recode/2328943…

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Does your content marketing consider these 5 types of content consumption:?

-Focused
-Dual or multi-input
-Information snacking
-Content binging
-Time shifted

Improve results with theses charts and tips!



Does your content marketing consider these 5 types of content consumption:? -Focused -Dual or multi-input -Information snacking -Content binging -Time shifted Improve results with theses charts and tips! #contentmarketing #marketing #digitalmarketing
account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Does your marketing reach your target audience (including prospects, customers and endusers) directly across content formats, platforms and devices?

Not sure?

Use this chart & worksheet by David Meerman Scott and Adam Franklin Adam Franklin

Check this
linkedin.com/pulse/how-impl…

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Do you do 'Comfort Work'?

Austin Kleon discusses what to do when you need to work but don't feel like it.

What do you do?


lifebalance austinkleon.substack.com/p/comfort-work

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Yikes!

Almost 40% of young people turn to TikTok or Instagram for local information instead of Google Maps or Search!

According to senior Google exec via TechCrunch






techcrunch.com/2022/07/12/goo…

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Have trouble increasing your influence?

Do you understand the Art of Persuasion?
'It's a matter of understanding who to talk to & , just as importantly, in what order.”

To succeed follow, these 5 Steps via Gini Dietrich




spinsucks.com/communication/…

account_circle
HeidiCohen - Top Global Marketer(@heidicohen) 's Twitter Profile Photo

Check this week's AMG Newsletter

Is it time to reassess your writing strategy
Content marketing goes to school
The @NYPL The New York Public Library puzzles location
Mapping conversationalai





heidicohen.com/newsletters/ti…

account_circle