Ian Bruce(@ianrbruce) 's Twitter Profileg
Ian Bruce

@ianrbruce

Marketing, Brand and Communications Leader, Research Director @Forrester. Ph.D. in Marketing and Communications. Based in Boston.

ID:19350123

linkhttps://www.linkedin.com/in/ianbruce/ calendar_today22-01-2009 17:41:43

5,0K Tweets

853 Followers

718 Following

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Yes. Exactly.
The Beatles: Get Back review – eight hours of TV so aimless it threatens your sanity buff.ly/3rNU8OZ

Yes. Exactly. The Beatles: Get Back review – eight hours of TV so aimless it threatens your sanity buff.ly/3rNU8OZ
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Brand journalism is having a moment, I argue in this ANA article. ANA Newsstand | Digital B2B Content Needs an Overhaul buff.ly/3I3irxY

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Customer-obsessed companies exceed their peers in growth, retention, and employee engagement. Join Amy Bills and Rick Parrish at APAC to learn more about the habits of customer obsession. forrester.smh.re/0NO

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You can help Forrester define the future of flagship B2B Events! We’re conducting research into the post-pandemic b2b event environment. If you’re involved with running b2b events we’d love to get your input using our short survey. forrester.smh.re/0MV

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Employees can’t reach their potential if they aren’t well. Analysts James McQuivey and Jonathan Roberts discuss the role of employee wellness in the on the . forrester.smh.re/0Li

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The headline is shocking enough, then you read that this is a 26% DECLINE from last year....More than 230 people fatally shot in shootings over the Fourth of July weekend buff.ly/2Tx80hY

The headline is shocking enough, then you read that this is a 26% DECLINE from last year....More than 230 people fatally shot in shootings over the Fourth of July weekend buff.ly/2Tx80hY
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Speaking with Marketplace, Jim Nail shares that branding AT&T and Discovery as one company and convincing users to sign up for another streaming service will have its challenges. forrester.smh.re/sn

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Joining Forrester right when the world shut down in March 2020, Shirley Macbeth dove headfirst into change. Hear about her story on the Renegade, LLC. podcast. forrester.smh.re/s7

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Interesting perspectives on changes in B2B marketing, glad to have the opportunity to contribute to the debate! ANA Newsstand | B2B Marketers Face a Crossroads buff.ly/2QMJLuJ

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Somehow, at this moment, the The New York Times having a front page editorial about sightings of Little Green Men seems entirely normal Opinion | Even if You Think Discussing Aliens Is Ridiculous, Just Hear Me Out buff.ly/2QlcTZS

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The last of the first, we've traveled a very long way since 1969. Michael Collins, ‘Third Man’ of the Moon Landing, Dies at 90 buff.ly/2Qy9nvk

The last of the first, we've traveled a very long way since 1969. Michael Collins, ‘Third Man’ of the Moon Landing, Dies at 90 buff.ly/2Qy9nvk
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Today, environmental strategy is about much more than corporate social responsibility (CSR) - it's about transformation. Read more in our latest blog. forrester.smh.re/eT

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Measuring requires doing more with less. Brett Kahnke from @Forrester discusses the unique data challenges in measuring channel MDF results, and how can help. forrester.smh.re/dT

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Very meta... an Opinion about Opinions...
Opinion | Why The New York Times Is Retiring the Term ‘Op-Ed’ buff.ly/3tURJQK

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*Drumroll* Forrester will be unveiling the newest evolution of the Demand Waterfall at ! Join @cunning_kerry and @jstevensilver for their keynote “The Optimal Path To Revenue: A New Vision For Working Together.” forrester.smh.re/RA

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