Kerry Hecht joined the podcast to discuss participant quality, participant experience and the way #AI might change the way we think about it. Kerry shared that we need to adapt to the changing dynamics of the industry, particularly regarding #DataQuality .
hubs.li/Q02tm0kd0

'Businesses are increasingly integrating external data sources, such as social media data and online reviews, to complement their tracking efforts.'
Our Regional Engagement Director, Keri Vermaak, writes for Greenbook: hubs.li/Q02t1MqB0
#brandtracking #mrx #brandstrategy

Todd Horvitz joined the podcast to discuss the changing nature of #marketresearch , especially from a technology perspective. He also shared the way that access to data has been democratized across organizations.

🎧 Listen here: hubs.li/Q02s_JKS0
#mrx #insights #restech

'Our mission will be to really empower brands and #marketing decision makers to understand how to strengthen their brands...by providing strong #insights across markets and time.'
Benoit Tranzer talked on our podcast about the future of #brandtracking hubs.li/Q02sW2J00
#MRX

'We can’t keep doing things the way they’ve always been done in the face of such sweeping change. Blending traditional approaches—like trackers—with new ways of uncovering holistic data is the future of tracker research.'
Keri Vermaak writes for Greenbook
hubs.li/Q02sGsml0

Benoit Tranzer joined us on the podcast recently to talk about the current landscape of #brandtracking . He discussed how it needs to evolve and how brands can achieve success by shaping expectations, integrating context, and acting with #empathy .
hubs.li/Q02sxyN40
#MRX

Michelle Andre & Jessica Sage from #WomenInResearch joined the podcast recently, where they discussed how WIRe helps to advance the voices of women in research, both for themselves and for the greater good of the industry.
Listen here: hubs.li/Q02rPRKy0
#mrx #marketresearch

We're excited for the Insights Association Annual Conference in Atlanta, happening next week! Will you be there? Look for our Regional Engagement Director, Keri Vermaak, at the show - she'd love to connect with you.
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#marketresearch #mrx #IAannualconference

Benoit Tranzer joined the podcast today to discuss the current landscape of #brandtracking , how it has evolved due to chaos in a global context, and how brand tracking can help organizations thrive.

Listen here: hubs.li/Q02rtCls0

#marketresearch #mrx #insights #AI

There are significant challenges facing the #MarketResearch industry, on both client & agency sides. Febronia Ruocco joined our podcast and emphasized the complexities that are arising from cultural differences & organizational dynamics.
Listen here: hubs.li/Q02rhv3G0 #mrx

One year ago, William Leach of Mindstate Group joined our #marketresearch #podcast to chat with us about using behavioral science to psychologically restage brains. He says this can set us up for exponential growth.
Listen here:
hubs.li/Q02pQksK0
#insights #mrx

Would you like to achieve a time savings of 30-50%? John Bird covers how the right #automation can create efficiencies that allow you to dig into your #data further and reveal more valuable findings during this Greenbook Showcase.
hubs.li/Q02pQDP_0
#restech #mrx

We're looking forward to the Insights Association Annual Conference in Atlanta in just two weeks! Will you be there? Look for our Regional Engagement Director, Keri Vermaak - she'd love to connect with you.
hubs.li/Q02pQD2-0
#marketresearch #mrx #insights #IAannualconference

What is brand density and how can you leverage it? Kendra Speed of LinkedIn shares more about how the 'strength of connectedness' leads to a higher market share.

Listen here:
hubs.li/Q02pQslG0

#branding #brandbuilding #brandstrategy #insights #mrx #marketresearch

On this day in 2023, Polly Milne and Alexandra Smith from The Sustainability Group and FuturePlus joined our #podcast to chat about how #marketresearch influences sustainability trends. Listen here: hubs.li/Q02pywt-0

#sustainability #insights #podcast #mrx

Today’s world of brand management requires instant awareness & even faster responses. This means choosing the right #tech for your brand tracker. John Bird shares more about #brandtracking for the future at the Greenbook#Insights Tech Showcase.
hubs.li/Q02pyCK30

Febronia Ruocco returned to the podcast today to discuss the unique challenges that market researchers face today - both on the agency and client side of the business. Listen in:

hubs.li/Q02pYHh00

#marketresearch #insights #mrx

We're excited to start the week at the Research Association conference! Geoff Lowe will be giving the opening remarks this morning to kick off a day packed with #insights from Nik Samoylov, Debrah Harding, Chris Barry and many others. Find us and say hello!

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One year ago today we aired our most popular podcast episode of 2023, when Heather O'Shea of Alter Agents joined us to talk about why #marketresearch is becoming even more important in today's digital and consumer landscape. Listen here:
hubs.li/Q02nJvhJ0
#insights #mrx

Earlier this year, Jodi McGee of Inquisitive Insights joined our podcast to talk with us about the role of #marketresearch role in creating successful and trusted brands. Did you miss it? Listen here: hubs.li/Q02nJjbB0
#branding #insights #mrx