Sports and America: take a look at new research exploring the sports we play, watch, and opinions around athletes' public stands on social/political issues. In addition, we look at sports betting, drug testing, the Olympics, and children’s tackle football.
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Ipsos' new report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue.
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Join the SAA and Ipsos for a 3-part webinar series outlining today’s and tomorrow’s mobility trends. Our first session will be held on May 15 and will focus on attitudes and consideration towards hybrid, plug-in hybrid, and battery electric vehicles.
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Ipsos welcomes Patrick Sheposh as head of its U.S. Automotive and Mobility service line. Sheposh will leverage Ipsos’ research, data, and benchmarking capabilities to deliver transformative insights and advisory solutions to top clients in the auto space.
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Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.

Read more in What the Future: Risk: ipsos.com/en-us/future/w…

A recent Reuters/Ipsos poll reveals a close race in the upcoming 2024 presidential election, with former President Donald Trump holding a slight lead over incumbent President Joe Biden. For more information on the Reuters story, please follow the link.
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A new Ipsos poll finds that majority of Americans say they support a new Federal Trade Commission rule that would ban non-compete agreements, which prevents workers from joining or starting a competing business, for most jobs.
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We're back on May 28! Join Ipsos’ political polling experts for our regular briefing of the need-to-know data and trends of today, and how they are shaping the 2024 elections. As always, we will take your questions live - don't miss out!
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New research With Honor conducted by Ipsos finds that there are foundational principles that bridge the deep fault lines between people, parties, and politics. Access detailed results here.
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In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).

Read more in What the Future: Risk: ipsos.com/en-us/future/w…

Instead of getting lost in worry, frame challenges in terms of risk mitigation. This means proactively identifying, analyzing, and reducing risks. The process involves these steps - take a look at this article by Ipsos' Michael Link
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B2B Marketers: does talking about #AI in your product give it a halo … or is it a distraction from the benefit your product provides? Find out what #B2B software buyers and users think about tech that is “powered by AI” in a new Ipsos report.
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Just announced: Ipsos’ Nicholas Mercurio, Chief Client Officer, joins the 2024 Ad Council Board of Directors.
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Your brain on speed—a neuroscientist’s perspective
MAY 14: Join Ipsos’ Manuel Garcia-Garcia as he explains how a faster-paced digital environment is upending how consumers (and employees) need and want to interact.
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In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.

Read more in What the Future: Risk: ipsos.com/en-us/future/h…

Let's chat - the Ipsos Shopper Insights practice specializes in developing path to purchase maps and stats that deliver strategic insight and actionable recommendations.
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Ipsos Innovation Labs offer a live, fast, and agile solution for early stage concept, product and pack testing innovation. Available both in-person and remotely, each lab is tailored to client needs, delivering same-day results
[email protected]
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If the election were held today, for whom would you vote? Revisit our recorded webinar briefing to hear detailed data and trends transforming the country – and how they will impact the 2024 elections. Listen to the end for our political polling insights.
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When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.

Read more in What the Future: Risk: ipsos.com/en-us/future/w…

Many thanks to all the wonderful Ipsos teams helping to make their communities healthier. #ProudtobeIpsos
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