Joanna O'Connell(@joannaoconnell) 's Twitter Profileg
Joanna O'Connell

@joannaoconnell

equestrienne, data nerd, professionally opinionated, VP Principal Analyst at Forrester Research. Opinions are my own.

ID:22530844

calendar_today02-03-2009 20:46:04

1,7K Tweets

3,7K Followers

284 Following

Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G ⁦The ANA⁩ linkedin.com/posts/joannao2…

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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

These moves by tech giants like Meta Amazon and @google parent Alphabet are depressing & scary. The societal implications of and colliding are profound. This, to please , feels so irresponsible by those most powerful. Gross.

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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

Well, now that I’ve been publicly shamed in this latest episode of this podcast, I guess I really need to come on the damn thing don’t I? 😂. Until then guys, thanks for catching me at Possible.

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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

Who knew my favorite preso at the The ANA conference would be on ?! 👏🏻 Mindshare and Novartis challenging the in a thoughtful way (hint: walking the consumer-centric walk, not just talking the talk)

Who knew my favorite preso at the @ANAmarketers #media conference would be on #procurement?! 👏🏻 @mindshare and @Novartis challenging the #conventionalwisdom in a thoughtful way (hint: walking the consumer-centric walk, not just talking the talk)
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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

A super interesting, honest buy-side conversation about cross-screen advertising. Loved it. Thanks for having me, OpenAP !!!

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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

Annnnnd… the shoe finally drops, shocking no one. “AT&T (T) Sells Xandr to Microsoft (MSFT) in Retreat From Digital Ad Market” - Bloomberg bloomberg.com/news/articles/…

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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

To me this is non-news. Google is DOA if it doesn’t support 1P use cases. But it doesn’t want to touch “identifiers” with a 10 ft pole.

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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

I was recently reminded that I wrote a piece of Forrester research back in 2012 - yep, 9 YEARS AGO - advising marketers to focus on transparency and a clear value exchange with consumers where behavioral advertising was concerned. If only... forrester.com/report/how-to-…

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Joanna O'Connell(@joannaoconnell) 's Twitter Profile Photo

THIS IS LITERALLY THE BEST OLYMPIC COVERAGE OF DRESSAGE EVER. 😂😂😂 Equestrian or Horse Crip Walking? | Olympic Highlights With Kevin Hart a... youtu.be/uK5AIJQ2tlA via YouTube (starts at 1:15)

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