Joanna Yarrow(@joannayarrow) 's Twitter Profileg
Joanna Yarrow

@joannayarrow

Founding Partner @MCSaatchiLIFE. NED @hnplaces. Former Global Head of Sustainable & Healthy Living, IKEA Group. Mother.

ID:25877514

linkhttp://life.mcsaatchi.com calendar_today22-03-2009 20:49:50

11,0K Tweets

9,8K Followers

10,8K Following

Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

Happy International Women’s Day! Celebrating all the world’s wonderful women plus women-to-be & featuring my darling Malibob gamely sporting her last-minute World Book Day Alice look

Happy International Women’s Day! Celebrating all the world’s wonderful women plus women-to-be & featuring my darling Malibob gamely sporting her last-minute World Book Day Alice look #multitask
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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

Happy happy birthday to the dearest darling Malibob. Light of my life. 10 TODAY!!! That’s been quite a decade! Here’s to the next chapter of adventures…

Happy happy birthday to the dearest darling Malibob. Light of my life. 10 TODAY!!! That’s been quite a decade! Here’s to the next chapter of adventures…
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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

Good for you. I do this all the time (much to my asthmatic 9 yr old daughter’s deep embarrassment). Mostly people are apologetic about being so thoughtless when I talk about kids’ health & switch off. Mostly… Mentioning climate is a non-starter 🙄

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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

What do we need? places! When do we need them? Now! Our ⁦Human Nature project - a proposal for the UK’s most neighbourhood in , - goes to committee today linkedin.com/posts/joanna-y…

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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

Today I was back to school (as teacher this time!) running a session on Cambridge Judge⁩. Fascinating talking to participants from brands & industries all over the world sharing challenges & ideas, & hopefully sparking some new innovations…

Today I was back to school (as teacher this time!) running a session on #sustainable #marketing ⁦@CambridgeJBS⁩. Fascinating talking to participants from brands & industries all over the world sharing challenges & ideas, & hopefully sparking some new innovations…
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Tony Juniper(@TonyJuniper) 's Twitter Profile Photo

Science is very clear. It’s not net zero in 2050 that must be the headline goal, but cutting emissions before then, including 50% cut by 2030. Delaying action deepens peril for our children & grandchildren. Think Libya, Greece, mass migration & all the rest, & on a massive scale.

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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

“The government remains completely committed to its net zero commitments” & commits to doing absolutely nothing that gives us any hope of addressing the crisis, creating jobs, protecting our health, wellbeing & resilience. Wow, theguardian.com/environment/20…

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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

After visiting her schools, school friends, favourite parks, cafes, beaches, sauna etc etc the Malibob convened a family meeting to lobby for a return to . Hard to argue with her logic…!

After visiting her #Malmö schools, school friends, favourite parks, cafes, beaches, sauna etc etc the Malibob convened a family meeting to lobby for a return to #Sweden. Hard to argue with her logic…!
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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

After fleeing to uk covid lockdown >3 years ago it was such a joy to revisit our adopted Swedish hometown of Malmö - full of special places, people & memories

After fleeing to uk covid lockdown >3 years ago it was such a joy to revisit our adopted Swedish hometown of Malmö - full of special places, people & memories #civilisationtopup
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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

Enjoying Copenhagen’s many miles of streets designed for walking, cycling & wheeling, the UK’s current vitriol against low traffic neighbourhoods feels happily distant. And batshit crazy!

Enjoying Copenhagen’s many miles of streets designed for walking, cycling & wheeling, the UK’s current vitriol against low traffic neighbourhoods feels happily distant. And batshit crazy! #qualityoflife #climateaction #activetravel
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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

By total coincidence yesterday we managed to join the opening ceremony of ⁦IKEA⁩’s newest store during our visit to . Wonderful to see some of the concepts I worked on in the early stages (roof gardens etc) brought to life at last!

By total coincidence yesterday we managed to join the opening ceremony of ⁦@IKEA⁩’s newest store during our visit to #Copenhagen. Wonderful to see some of the concepts I worked on in the early stages (roof gardens etc) brought to life at last!
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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

Railside action: while the UK bickers about whether or not to bother with the 21st century Germany & Denmark get on with power (pics taken from the train)

Railside #energy action: while the UK bickers about whether or not to bother with the 21st century Germany & Denmark get on with #green power (pics taken from the train) #climateaction #whatsnottolike
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Joanna Yarrow(@joannayarrow) 's Twitter Profile Photo

Lights, rails, action! After an early start we’re up to speed working the European tracks: en route to Sweden, first stop Cologne…

Lights, rails, action! After an early start we’re up to speed working the European tracks: en route to Sweden, first stop Cologne…
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