Best jersey in the house tonight for the ⁦Utah Jazz⁩ game! 🇺🇦

We stand with Donovan Mitchell

RT if you stand with him too.

The rest of my thoughts on switching from Adobe to Google Analytics (or vice-versa). They're both great tools, but people don't always know what we're getting into when switching from one to the other. analyticsdemystified.com/adobe-analytic…

After getting the same question from at least a half-dozen clients, I put together some thoughts on what a company might want to know about switching from Adobe to Google Analytics: analyticsdemystified.com/uncategorized/…

The team at Accutics asked me to share a few thoughts on what makes a good data layer: accutics.com/blog/5-tips-to… #measure

I've heard from a lot of clients freaking out about ITP - but what specifically can you do about it? Here are some real-world ways to deal with it in a privacy-friendly way: analyticsdemystified.com/technicalimple…

We've been exploring all kinds of options for dealing with ITP 2.1. Here is a pretty non-technical explanation of what it might change for your business. analyticsdemystified.com/technicalimple… Later this week I'll elaborate on some of those options. #measure

At our ACCELERERATE event a few weeks ago, one of the most common implementation problems was the single-page app. Here are a few thoughts to consider when implementing #measure on an SPA: analyticsdemystified.com/tag-management…

A few thoughts I had on the shift from tag to data management after attending Tealium's Digital Velocity event last month: analyticsdemystified.com/industry-analy…

This may just be the craziest use of Adobe Analytics I have seen yet...but I’d expect nothing less from @adamgreco!

Last week I wrote about an #adobelaunch extension I wrote. This post goes under the hood to show you how to integrate Target and Analytics on Tealium, Ensighten, GTM, or any other TMS. #measure analyticsdemystified.com/technicalimple…

Wrote my first extension for #adobelaunch and had a few thoughts about the experience: analyticsdemystified.com/tag-management…

Last week I attended my 11th (!!) Adobe Summit, and the technical content was better than in any previous year. So I thought I'd share some what impressed me: analyticsdemystified.com/adobe-analytic…

A follow-up to my post about reducing cookies: local storage and whether it solves your cookie problem: analyticsdemystified.com/general/can-lo… … #measure

Clients always ask me how to reduce cookies on their websites - why it's a noble but challenging goal: analyticsdemystified.com/technicalimple… #measure

I was so intrigued by Adobe Launch that I jotted down some thoughts on what it means for tag management and #measure analyticsdemystified.com/?p=5519&previe…

Thanks to Tim Wilson and Michael for having me on Analytics Power Hour to talk about what's going on in tag management! #measure

No, Eric Peterson: we're the lucky ones! analyticsdemystified.com/general/i-am-t… #measure #bestjobever