Lara O'Reilly
@larakiara
Journalist @thisisinsider on the tech desk, covering digital advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
ID:19145255
https://www.businessinsider.com/author/lara-oreilly 18-01-2009 14:22:38
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🗞️ Breaking News: ID5 is proud to share that it has successfully closed its Series B funding round, securing an impressive $20 million investment.
To learn more read Lara O'Reilly of Business Insider's article: ow.ly/7yjv50Rb8W9
Oopsies — a server issue at PubMatic last week caused publishers to rake in millions of ad spend within minutes. Lara O'Reilly has the story: businessinsider.com/pubmatic-ad-sp…
New from Lara O'Reilly: A 'server anomaly' that made it look like some advertisers were bidding billions of dollars cause chaos in adtech businessinsider.com/pubmatic-ad-sp…
🍪 Adtech adapts to Google cookie changes. The Trade Desk's UID 2.0 steps up, tackling adoption hurdles and complexity in digital advertising's future. Insights from Lauren Johnson, Lara O'Reilly, ryanjoe spotlight the industry shift. businessinsider.com/the-trade-desk… #AdTech
Really interesting article on what TTD is facing in 2024/2025 by Lara O'Reilly Ryan Henry Joe Lauren Johnson
businessinsider.com/the-trade-desk…
Worth noting that the most widely integrated cookie replacement is not UID 2.0, but (@aperiamventures portfolio co) ID5.
New from Lauren Johnson Ryan Henry Joe and I: Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet businessinsider.com/the-trade-desk…
New from Lauren Johnson Ryan Henry Joe and I: Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet businessinsider.com/the-trade-desk…
'The fact that Google is not a decade ahead on generative AI is a joke, right?' said a former director. Hugh Langley & Lara O'Reilly on how Google went gray.
businessinsider.com/google-gemini-…
How Google got lost
With the inimitable Lara O'Reilly businessinsider.com/google-gemini-…
Great read by Lara O'Reilly & Hugh Langley that raises big Qs like, can risk-taking and responsibility be reconciled..and can Google become sexy again? businessinsider.com/google-gemini-…