Lee Odden - B2B Marketing(@leeodden) 's Twitter Profileg
Lee Odden - B2B Marketing

@leeodden

B2B Marketing Agency Co-Founder & Board Advisor @TopRank Marketing. On a mission to run 12 half marathon races in 10 states in 2024.

ID:871891

linkhttps://www.toprankmarketing.com calendar_today10-03-2007 15:25:21

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Lee Odden - B2B Marketing(@leeodden) 's Twitter Profile Photo

Do you miss HARO? The original founder Peter Shankman is bringing it back as HERO and you can sign up as a news source here helpeveryreporter.com (there's also a link if you are a reporter)

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Thank you to the attendees of for attending my session on B2B influencer marketing and to Andraz for the invitation. It was a privilege to share our best practices and work examples from Adobe, Smartsheet and Mitel. Also THX to Rok for this photo 👍

Thank you to the attendees of #inOrbit24 for attending my session on B2B influencer marketing and to Andraz for the invitation. It was a privilege to share our best practices and work examples from Adobe, Smartsheet and Mitel. Also THX to Rok for this photo 👍
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Has your marketing team bitten from the GenAI content apple? Google may not approve. Here’s What B2B Marketers Need to Know About the Latest Google Algorithm Update (March 2024) toprankblog.com/2024/03/google… by Jane Bartel TopRank Marketing B2B

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Does the difference between a B2C and B2B SEO strategy matter? Today Nick Nelson from @TopRank shares the 5 things you need to succeed with SEO content for B2B audiences toprankblog.com/2024/03/b2b-se…

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I am happy to join an esteemed panel of judges for the 2024 CXUnifier Awards from Sprinklr to celebrate the trailblazers shaping the future of customer experience. If you have a great CX success story, enter by March 24: sprinklr.com/blog/introduci…

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Good question: Should B2B Marketers Still Use Twitter (X) for Marketing? Harry Mackin helps you decide in today's post on @TopRank's B2B Marketing Blog: toprankblog.com/2024/03/should…

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How Will AI Affect Search Traffic in the Next Decade? Learn about the age of SGE (Search Generative Experience) on the latest post on @TopRank Blog: toprankblog.com/2024/03/ai-sea…

How Will AI Affect Search Traffic in the Next Decade? Learn about the age of SGE (Search Generative Experience) on the latest post on @TopRank Blog: toprankblog.com/2024/03/ai-sea…
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The peak of inflated expectations for AI in marketing is here and you know what comes next. Why? Low performing Marketers expecting AI to make their work exceptional is a fallacy. Crap in = crap out. For most, AI will simply create efficiency and scale of mediocrity.

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Tactical keyword research, often treated as 'one and done', leaves B2B brands lacking in lasting organic search visibility. Here's how B2B marketers can approach keyword research strategically and boost SEO performance: toprankblog.com/2024/03/why-yo… by Nick Nelson TopRank Marketing B2B

Tactical keyword research, often treated as 'one and done', leaves B2B brands lacking in lasting organic search visibility. Here's how B2B marketers can approach keyword research strategically and boost SEO performance: toprankblog.com/2024/03/why-yo… by @NickNelsonMN @toprank
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Content creation is a top challenge for marketers, especially in B2B industries. Today's @TopRank Blog post shares 8 of the top B2B content marketing services being outsourced to lighten the load and in many cases, improve performance: toprankblog.com/2024/03/8-cont…

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Interesting expression in an AI context we’ll see more of: “meta awareness” Claude 3 knew when researchers were testing it venturebeat.com/ai/anthropics-…

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What makes an enterprise SEO audit different from a conventional audit? Get answers and actionable insights from today’s @TopRank Blog post: toprankblog.com/2024/03/key-ch…

What makes an enterprise SEO audit different from a conventional audit? Get answers and actionable insights from today’s @TopRank Blog post: toprankblog.com/2024/03/key-ch…
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The only constant for B2B marketers in social media is change and that's why it's critical to stay on top of best practices like the gems shared by Josh Nite in today's @TopRank Blog post: The New Best Practices for B2B Social Media Marketing toprankblog.com/2024/03/the-ne…

The only constant for B2B marketers in social media is change and that's why it's critical to stay on top of best practices like the gems shared by Josh Nite in today's @TopRank Blog post: The New Best Practices for B2B Social Media Marketing toprankblog.com/2024/03/the-ne…
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This seems to be the trend and it's more than frustrating on the user side. Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI bit.ly/435MobO

This seems to be the trend and it's more than frustrating on the user side. Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI bit.ly/435MobO
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The spotlight is hotter than ever for marketers in B2B tech to deliver. That's why it's essential to choose an agency partner wisely. Luckily, Nick Nelson from @TopRank assembled the 5 most important qualities to find in a B2B marketing agency: toprankblog.com/2024/02/how-to…

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