What a great bunch at Bradford District Craven Health & Care Partnership - really enjoyed this session

🆘 I wrote an article for Chartered Institute of Public Relations Influence calling for an end to PR just 'Sending Out Stuff' and for a greater focus on strategic, integrated, ambitious communications that can drive tangible outcomes.

Read the piece for3⃣ practical tips...

influenceonline.co.uk/2023/11/15/sos…

This #AMECMM take a look at our guide for #healthcare communicators on how to measure the business and health outcomes achieved by your campaigns.

Here's a very brief intro to how our new MERTO prioritisation services are helping health organisations to achieve tangible ROI.

DM me for more info or sign-up to our free one-month newsletter series: evergreenpr.co.uk/merto-uncovered

Our first Chartered Institute of Public Relations Excellence award and it’s for the UK’s ‘Best Long Term Campaign’! Really proud of our work with Tinnitus UK and for getting national recognition for our agency’s consistency in delivering business and health outcomes 🥇

Our founder Leigh Greenwood shares his thoughts on AI and communications - arguing that when it comes to harnessing the benefits of AI, combining tech with subject expertise and human understanding will deliver the most value 🤖
evergreenpr.co.uk/blog/technolog…

We picked up three awards at the PRCA DARE Awards - including an agency award and two for our work with the RCGP, driving a 645% uptick in 'Veteran Friendly' GP practice accreditations.

Really proud of that outcome and the difference that it will make to healthcare for veterans

Had a brilliant week that got off to a great start, supporting Quorn to launch the first Mycoprotein Summit! The event brought together leading scientists and experts to discuss how the fungi-derived mycoprotein can be central to a healthier and more sustainable food future.

Happy #ChartershipWeek - I did this a couple of years ago and thoroughly recommend it

I wrote a blog on evaluating communications activity and why, to maximise impact, measures should always be defined at the front end of a project - inspired by CoverageBook Stella Bayles AmecOrg

Great webinar on Comms on a dime - we recorded it and it will be added to the rich resource library for CIPR members. Don't forget it counts towards the CIPR’s 75th anniversary CPD 75 Points Challenge. #CommsOnADime

Cracking on with the CPD this year (my new CPD year resolution!)

Many thanks to CIPR Not-for-Profit CIPR Education and Skills Sector Group for this lunchtime’s #CommsOnADime webinar, and to panellists Leigh Greenwood Catherine Frankpitt Christine Richardson and Ben Veal for lots of food for thought!

#NFPComms #CIPRLearn

I'm looking forward to speaking at this CIPR Not-for-Profit event tomorrow - sign up below!

Getting ready to sign off at the end of a successful week - two more significant awards (thanks PRmoment) and some amazing comments from the judges about our success in changing behaviour, driving action and delivering tangible outcomes. 🏆🏆📈📈

11 years of CPD with Chartered Institute of Public Relations makes a mammoth 660 points! I wrote a blog about why I've enjoyed it

Really interesting comment on the long-term risk that AI-reliance could have on collective human knowledge

This nearly made my head explode 🤯

Best public health campaign IN THE UK! And with the world's biggest PR agency in our category too. Chuffed to bits.

Health got kind of glossed over in the Budget but there are opps for companies with evidence that they can...

🏥 Keep the workforce healthier
📈 Drive health innovations that lead to industry growth

I wrote about how health companies can prepare evergreenpr.co.uk/blog/the-budge…

The other ace agencies that Evergreen PR is shortlisted alongside for PRWeek UK' national healthcare comms awards all have 100+ employees - I'm proud that the outcomes our team drives means we are rightly recognised alongside them. 👏👏👏

It's a pleasure to be working with Quorn Nutrition to communicate the environmental and health benefits of their mycoprotein 🍽️🌍 The latest study, covered by Daily Express shows how swapping red meat for mycoprotein may reduce the risk of bowel cancer. express.co.uk/life-style/hea…