Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profileg
Louis Nicholls πŸ’«

@louisnicholls_

"That newsletter guy". Driving $100m+ in subscriber lifetime value for the world's best newsletters @SparkLoopHQ | #BigListEnergy

ID:42932810

linkhttps://www.louisnicholls.com calendar_today27-05-2009 17:38:41

16,5K Tweets

5,6K Followers

1,2K Following

SparkLoop(@SparkLoopHQ) 's Twitter Profile Photo

🚨 ANNOUNCING: Our newest SparkLoop Certified Experts 🚨

Meet our latest Certified Experts πŸ‘‡

(View the FULL directory here: sparkloop.app/newsletter-exp…)

1. Part-Time Creator club by Eve Arnold

The one-stop shop for you to learn how to build and grow online. Part-Time Creator…

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

Crazy ROI...

Just heard from someone who spent $5'000 to grow their newsletter with SparkLoop paid recs in March.

30 days later, they already earned $8'300 from those subscribers (via a product in the welcome sequence).

Profitable newsletter growth should not be this easy.

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

Crazy ROI...

Just heard from someone who spent $5'000 to grow their newsletter with SparkLoop paid recs in March.

30 days later, they already earned $8'300 from those subscribers (via a product in the welcome sequence).

Profitable newsletter growth should not be this easy.

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

(this thought is still a work-in-progress)

Traditionally, most creators with a huge newsletter audience got there by being amazing at social media.

When your subscribers come from organic social media, they already know and trust you. So you can make a lot of mistakes with your…

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

My X feed right now is 50% newsletter people 'discovering' services and infoproducts, and 50% infoproduct/service people 'discovering' newsletters.

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

(this thought is still a work-in-progress)

Traditionally, most creators with a huge newsletter audience got there by being amazing at social media.

When your subscribers come from organic social media, they already know and trust you. So you can make a lot of mistakes with your…

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

[joking but not joking]

Lame: Spend $100k and 3-5 years on a college degree

Game:

1️⃣ Start a niche newsletter with an affluent audience

2️⃣ Spend $100k on SparkLoop paid recs to acquire 30k engaged, high-value readers

3️⃣ Add in newsletter sponsorships ($100k+/year)

4️⃣…

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

Was asked yday why I'm so bullish on SparkLoop paid recs for newsletter growth.

SimpleπŸ‘‡

It's the only channel where you can pay only for subs who:

βœ… stay subscribed
βœ… open & click regularly
βœ… signal clear purchasing intent

For quality growth, nothing comes close.

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

SparkLoop Example: You run a marketing newsletter and plan on monetizing via a paid membership in the future.

You could choose to pay for (and keep) only subscribers who have:

βœ… ... a >50% click rate
βœ… ... an >80% open rate
βœ… ... self-identified as a full-time marketer
βœ… ... said…

account_circle
Louis Nicholls πŸ’«(@louisnicholls_) 's Twitter Profile Photo

[joking but not joking]

Lame: Spend $100k and 3-5 years on a college degree

Game:

1️⃣ Start a niche newsletter with an affluent audience

2️⃣ Spend $100k on SparkLoop paid recs to acquire 30k engaged, high-value readers

3️⃣ Add in newsletter sponsorships ($100k+/year)

4️⃣…

account_circle