Matthew Glendinning
@mattglen
European Sponsorship Editor at SportBusiness Group. Views are my own.
ID:256978114
http://www.sportbusiness.com 24-02-2011 13:22:03
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Breaking: EA SPORTS has extended its licensing and sponsorship deal with BUNDESLIGA for 2 more years. Renewal means contract now runs until at least 2027. DFL CEO describes it as 'strategically important' in reaching young fans: #EASportsFC sponsorship.sportbusiness.com/news/ea-sports…
EXCLUSIVE: The New York Knicks backed out of a jersey patch deal with the Saudi General Entertainment Authority shortly before the 2023-24 NBA season.
The deal would have seen the Knicks promote Saudi Arabia's Riyadh Season festival.
✍️ Matthew Glendinning
🇰🇷 '70% of our global e-commerce business in July was from Korea. We have Korean fans coming to the games in much bigger numbers. We have Korean fans queuing outside our Champs-Élysées store every day.'
The 'phenomenal' commercial impact of Lee Kang-in at PSG.
✍️ Matthew Glendinning
Blame the brands for not being brave enough, or the sellers for not being savvy enough, but this hasn't budged for around a decade. When it eventually sells, possibly to Allianz as revealed by SportBusiness, this may well look like a bargain in five years time.
EXCLUSIVE: Team Marketing and Agon have delivered winning bids for international media rights to CAF competitions.
Team's bid comes as the agency looks to expand its sports client base for the first time in its history.
More from Martin Ross ⤵️
sportbusiness.com/news/exclusive…
Please let’s not do this Liberal Democrats if Labour is ahead in this constituency and all you’re going to do is split the vote and gift the seat to the Tories.
The former #thfc striker demanded almost double the value of his previous boot deal with Nike, only to be told his name doesn't shift units in the same way as other football stars, one source said.
✍️ Matthew Glendinning reveals how Harry Kane ended up in Skechers
sportbusiness.com/2023/09/im-jus…
Sign of the times for the struggling automotive industry. Incredible to think a German car brand won't sponsor the Euros in its home market. The remote-controlled VW car is a thing of the past 🚗⚽️ #Sponsorship #uefa #EURO2024 Ben Clatworthy
.Pitch International has won contract to find new shirt sponsor for Saracens Rugby Club. Agency has strong pedigree in the sport having also brokered Investec/Champions Cup and Gallagher/Premiership deals #Rugby sportbusiness.com/news/saracens-…