Matthew Glendinning(@mattglen) 's Twitter Profileg
Matthew Glendinning

@mattglen

European Sponsorship Editor at SportBusiness Group. Views are my own.

ID:256978114

linkhttp://www.sportbusiness.com calendar_today24-02-2011 13:22:03

7,1K Tweets

4,0K Followers

3,8K Following

Ben Cronin(@croninbenjamin) 's Twitter Profile Photo

Breaking: EA SPORTS has extended its licensing and sponsorship deal with BUNDESLIGA for 2 more years. Renewal means contract now runs until at least 2027. DFL CEO describes it as 'strategically important' in reaching young fans: sponsorship.sportbusiness.com/news/ea-sports…

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SportBusiness(@SportBusiness) 's Twitter Profile Photo

EXCLUSIVE: The New York Knicks backed out of a jersey patch deal with the Saudi General Entertainment Authority shortly before the 2023-24 NBA season.

The deal would have seen the Knicks promote Saudi Arabia's Riyadh Season festival.

✍️ Matthew Glendinning

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SportBusiness subscribers found out first over and over again in 2023.

Subscribe now to get exclusive sports industry news delivered straight to 𝒚𝒐𝒖𝒓 inbox. 📨

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Matthew Glendinning(@mattglen) 's Twitter Profile Photo

So Paddy Power can find a way to leverage the association between the Paddy Power World Darts Championships and 16-yr-old finalist Luke Littler. Kebab related, not (directly) gambling related messaging?

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Fulham’s first team eat these snacks, which are made from the ancient Ethiopian grain called teff. Slow-release energy means less likely to hit the snack button on repeat. Made by start-up TTCC.

Fulham’s first team eat these snacks, which are made from the ancient Ethiopian grain called teff. Slow-release energy means less likely to hit the snack button on repeat. Made by start-up TTCC.
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SportBusiness(@SportBusiness) 's Twitter Profile Photo

🇰🇷 '70% of our global e-commerce business in July was from Korea. We have Korean fans coming to the games in much bigger numbers. We have Korean fans queuing outside our Champs-Élysées store every day.'

The 'phenomenal' commercial impact of Lee Kang-in at PSG.

✍️ Matthew Glendinning

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Blame the brands for not being brave enough, or the sellers for not being savvy enough, but this hasn't budged for around a decade. When it eventually sells, possibly to Allianz as revealed by SportBusiness, this may well look like a bargain in five years time.

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🏆 Entries for the SportBusiness Future of Sport Essay Prize 2023 are now open!

Win £500, a SportBusiness subscription and get your work published in print.

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EXCLUSIVE: Team Marketing and Agon have delivered winning bids for international media rights to CAF competitions.

Team's bid comes as the agency looks to expand its sports client base for the first time in its history.

More from Martin Ross ⤵️

sportbusiness.com/news/exclusive…

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The Saudi Pro League is nearing $100m per season in broadcast rights income after a surge of international interest in the league.

Just two seasons ago, the SPL's overseas media rights were worth nothing.

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Tim Walker(@ThatTimWalker) 's Twitter Profile Photo

Please let’s not do this Liberal Democrats if Labour is ahead in this constituency and all you’re going to do is split the vote and gift the seat to the Tories.

Please let’s not do this @LibDems if Labour is ahead in this constituency and all you’re going to do is split the vote and gift the seat to the Tories.
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SportBusiness(@SportBusiness) 's Twitter Profile Photo

The former striker demanded almost double the value of his previous boot deal with Nike, only to be told his name doesn't shift units in the same way as other football stars, one source said.

✍️ Matthew Glendinning reveals how Harry Kane ended up in Skechers

sportbusiness.com/2023/09/im-jus…

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Ben Cronin(@croninbenjamin) 's Twitter Profile Photo

Sign of the times for the struggling automotive industry. Incredible to think a German car brand won't sponsor the Euros in its home market. The remote-controlled VW car is a thing of the past 🚗⚽️ Ben Clatworthy

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.Pitch International has won contract to find new shirt sponsor for Saracens Rugby Club. Agency has strong pedigree in the sport having also brokered Investec/Champions Cup and Gallagher/Premiership deals sportbusiness.com/news/saracens-…

.@Pitch_Intl has won contract to find new shirt sponsor for @Saracens. Agency has strong pedigree in the sport having also brokered Investec/Champions Cup and Gallagher/Premiership deals #Rugby sportbusiness.com/news/saracens-…
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🍻 Bitburger will be the only beer poured in stadiums and official fan zones at .

The German brewery joins Deutsche Telekom, Deutsche Bahn and Ergo as a national sponsor of the tournament.

More from Matthew Glendinning ⤵️

sportbusiness.com/news/bitburger…

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O2 have put a French twist on the telco’s ‘Wear the Rose’ England Rugby campaign ahead of tomorrow's Rugby World Cup match up against Argentina. sponsorship.sportbusiness.com/2023/09/wear-l…

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