Three weeks.

That's how long it took to write Equals' first book. Cover to cover.

Today's latest post on Wrap Text ↩️ dives into how and why we wrote it.

And some lessons we learned that we'll apply when we write book number two.

On publishing our first book 👇…

When the product marketer threatens the designer with their Figma skills.

(or maybe just an issue with pricing)

P.S. I love Figma

An accurate representation of the start of my weekly PMM meeting thanks to LimitlessAI.

For context, I do have an unwanted visitor in my roof atm. 🐀🙈

Here's the actual brief I wrote once we decided we were going to publish Equals' first book.

This week's post on Wrap Text tells the whole story, from strategy to production to distribution to reception.

Tomorrow.

Less than one month out from Equals' BIGGEST launch ever 😅

Can I share a dirty little startup secret? NOBODY is “crushing it” all the time. Every single one of your business heroes is fixing something really fucking embarrassingly stupid at any given time. There’s not a single one who’s not. And many times these problems will be…

😍 Brian Donohue 👏

I still have dreams—actually, let's be honest, nightmares—about not preparing for an exam or not reading the book we had to write a paper on.

I guess it's like the feeling you get preparing for your quarterly Board meeting.

Despite its importance, there are steps you can take…

'Getting ARR from 0 to 97% is somewhat easy - getting it from 97 to 100% is extremely hard.'

Ibrahim, VP of Finance at Descript, speaks the truth.

👂

This would be extremely fun.

The format. The vibe. And most importantly, the content. It's all brilliantly executed. Top quality from Intercom here.

Subscribe.

Overheard on a Gong call this morning demoing Equals for ARR reporting with Stripe data:

'That was probably like the most impressive demo I've ever seen of a product–that is insane.'

'My mind is blown. It's such a cool piece of software.'

'That is exactly what we…

🍿

One of the things that’s difficult about going to market with a horizontal product is the number of variables to weigh. If anyone could use your product, to do anything, where the hell do you start?

I've long referenced Balaji's 'Idea Maze' concept as a model for navigating the…

You've probably been to Self-Serve Land and thrived (or fallen) in the Freemium Abyss.

But have you explored Horizontal Valley or, dare I say it, ventured into Sales Only Canyon?

If you're trapped in The Idea Maze, likely not. You need to free yourself to explore your Idea Map,…

Like many teams, Descript relied on Stripe for subscriptions, and used that data to build out revenue reporting.

But as the team scaled, they hit a major roadblock.

Existing tools made it impossible to customize ARR for their unique business logic. This left Descript…

Our new webinar series, FP&A Anonymous, kicks off tomorrow with a deep dive on mastering your ARR reporting.

Join Bobby Pinero (Equals, Intercom) and Chris Burgner (Equals, Intercom) with Sean Whitney (Craft Ventures, ex-Figma) & Sam Isaac (Tome, ex-Slack) as they share…

It took a year of work to go from 200k to 500k.

And! We're faster at 500k rows than we were at launch.

We're pretty proud of it.