Not everyone can achieve Cristiano Ronaldo-level stardom; we all have unique paths: Noel Goes Crazy
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Print media is still a cornerstone of enduring relevance: Amit Pai, Poltrona Frau India
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MMA Impact India 2024: AI enhances marketing efficiency, reduces dependency on external agencies
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MMA Impact India 2024: Addressing measurement gaps unleashes cross-media marketing's full potential
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ITC Limited

Keep the user experience straightforward and ensure that navigation is not overly complicated: Manish Kalra, Zee5
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AR is a crucial element in shaping India's content creation future: Evan Spiegel, Snap Inc
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Ajit Mohan Evan Spiegel

Brands need to use AR filters for greater engagement and creativity: Snap Inc’s Ty Ahmad-Taylor
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Ty Ahmad-Taylor

The dark side of AI: When 'seeing' is not 'believing'
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The current wave of consumers subscribe to brands for their mission statements: S Subramanyeswar
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#BREAKING SAME SEX MARRIAGE JUDGMENT TOMORROW

5-Judge Constitution Bench of #SupremeCourt to hand down the historic judgment regarding validity of same sex marriage TOMORROW

#SameSexMarriage #LGBTQIA #gayrights #marriageequality

From doomscrolling to thumb-stopping: How brands aim to combat digital fatigue
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Decoding the winning formula for OOH during the ICC World Cup 2023
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Beyond the rainbow mirage: Empty gestures vs authentic advocacy
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What unites Indian audiences is our love for entertainment- Sushant Sreeram

#FICCIFRAMES2023

Picks of the Week: Work that wowed us
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Gaming helps the character come out of the television screen and into the kids' life: Nina Elavia Jaipuria
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'Central IPL sponsorships aren't as sexy as team partnerships'
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The SC hearing on legalizing same sex marriage makes it so clear – marrying for love is unfathomable for a large chunk of the Indian conservative population. Marriage is a means to strengthen class and caste hierarchy the 'correct' way & to bear kids. They don't understand love.

You and me both Vir!

Weekend Laugh: Producer's Diary by Dalbir Singh
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