Parkinson’s Law

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This idea changed my life (and may change yours)...

Parkinson's Law:

Most people have a lot of trouble coming up with the defined dreams they’re being held from. In that case, consider these questions:

a. What would you do, day to day, if you had $100 million in the bank?

b. What would make you most excited to wake up in the morning to another…

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Developing a memorable sonic logo requires a combination of skill, foresight and the luck of good timing. ADWEEK's Robert Klara spoke to sonic strategists and composers to figure out how sound became key for Intel, Netflix, NBC, TD Bank and McDonald's. adweek.it/4b4svVO

Streaming’s taking over, but guess what? TV’s getting back to its roots. From FAST to gaming, Samsung Ads shares how TV plays a more dynamic role in driving audience engagement, discovery and action beyond the household. adweek.com/sponsored/tv-i…

Stop teaching in your content.

Have you noticed that people don’t take action on the stuff you are teaching?

And even worse they aren’t engaging?

The big mistake people make with educational based content is they believe it’s “important” because they are teaching.

And because…

First 10 years of my career:

• Rejected by MSFT
• Rejected by Google (2x)
• Fired by FB after 9 months
• Fired by mint .com after 10 months
• Built 20+ startups that didn’t work out

Finally, I started AppSumo.com 🙏

It takes time to figure out your career. Enjoy the journey!

Here's the secret of the most charismatic people in the world...

The 3 Levels of Listening:

I'm 37.

At 28, I spent the last $2000 I had to attend a Tony Robbins seminar.

He forced me to walk on fire.

30 days later, my life transformed. Here's the story:

You can beat 99% of people by

…preparing the night before
…showing up early
…leaving only when the job is done right
…remembering peoples names
…following up
…improving one thing each time

It’s not about being fancy. Doing the basics every time is what makes you advanced.

How to build an amazing brand in a nutshell:

1) Figure out what everyone else charges for
2) Make it better
3) Make it free

(…and monetize another way)

8 tips for writing better ecommerce email marketing copy:

I know that my own life has been full of mistakes and lots of great feedback. It was only by looking down on this body of evidence from a higher level that I was able to get around my mistakes and go after what I wanted. For as long as I have been practicing this, I still know I…

Content creators: are you currently utilizing psychographics to better understand and engage with your audience?

'Starting a company is like jumping off a cliff and assembling the plane on the way down. - Reid Hoffman

Rule No. 1: Never stop questioning.
Rule No. 2: Never forget rule No. 1.

For the next 10 years at least the conversations about AI tutoring inside schools will be mostly about policy, and the conversations about AI tutoring outside schools will be mostly about what it's possible to build. The latter are going to be much more interesting.