The Father of Modern Advertising - David Ogilvy

In 1982, he wrote an Ad that brought over $1 Billion worth of businesses in revenue

Here are the 5-step checklist he used to write a good copy that converts:

(You can use them easily for your emails, long forms, blog posts etc.)

When your law school has to hire Ogilvy to handle its censure and demise, you know it's a pretty big deal. Only the best over at WILL.

Everyone wants to write like Gary Halbert.

Meanwhile...

There’s a charm writers like Ogilvy, Drayton, and Hopkins possess. They write like it’s music. There’s an elegance; a poise to it.

Authoritative, yet poetic. Worth emulating.

Well, to each his own.

You can’t be a great copywriter.

Without studying the greats.

Need inspiration? Here’s a list:

• Robert Bly
• John Caples
• Jim Edwards
• David Ogilvy
• Gary Halbert
• Albert Lasker
• Daniel Throssell
• Eugene Schwartz
• Joseph Sugarman

(In no specific order)

On This Day: April 24:
Princess Alexandra of Kent married the Hon Angus Ogilvy at Westminster Abbey (1963); and the Duchess of Windsor died in Paris (1986) … 👑

Ogilvy’s Wheels

#OTD in 1963 💒💐

Princess Anne took part in the rehearsals for the wedding of Princess Alexandra and Angus Ogilvy at Westminster Abbey

The 12 year old princess was one of their bridesmaids at their wedding held the day after on the 24th

Some timeless wisdom from David Ogilvy

In 1982, he shared his insights on effective writing in just 10 bullet points.

Let's dive into his masterclass in writing!

Check it out 👇👇

'Big ideas are usually simple ideas.'

- David Ogilvy

Mike Weir announced 4 of his Presidents Cup captain's assistants in Montreal this morning: Geoff Ogilvy, Trevor Immelman, Ernie Els and Camilo Villegas will assist Weir in the event this September. Great crew, lots of experience as players and, for Immelman and Els, as captains

#OTD 61 years ago. The wedding of Princess Alexandra of Kent and The Honourable Angus Ogilvy took place on 24 April 1963 at Westminster Abbey.

The Princess Anne was bridesmaid.

I couldn't have done this 3 years ago

Working at giants like Google, Immutable and Ogilvy have set me up with the skills required to succeed

Make sure you have the grounding before stepping out

Ogilvy is appointing its first global chief transformation officer as it looks to make the case to clients that it can be a business partner beyond creating ads. adage.com/article/agency…

MERCVRE I used to tell people this:

'No matter how persuasive your sales message is...

If people can't comprehend what you've written at a glance...

Then you've failed by 60%.

The customer is not a moron. She’s your wife

— David Ogilvy

“I admire people with gentle manners who treat other people as human beings. I abhor quarrelsome people. I abhor people who wage paper-warfare. The best way to keep the peace is to be candid”

— David Ogilvy.

Ogilvy bunlarin getir goturunu yapar

The Father Of Advertising: David Ogilvy

In 1982, he penned an internal memo to his staff titled 'How to Write.'

In just 10 bullets he put together a masterclass in effective writing.

Here's a breakdown of each one:

For the love of England and St George - Ian Ogilvy

The memo starts with a clear *why*:

'The better you write, the higher you will go in Ogilvy & Mather.

People who think well, write well.

Good writing is not a natural gift. You have to learn to write well.'

Replace 'Ogilvy & Mather' with any company and this holds true.