Last Thursday we hosted our event - 'Beyond Best Practice - Pharma in Focus' in Zurich 🇨🇭
The action-packed day focused on how to face up to today's challenges, and move pharma forward together 📈
Keep your eyes peeled for more content and events to come in future! 👀

Just two days to go until we bring together experts from across the pharma industry in Zurich to discuss the key challenges facing the industry, and find solutions together. We can't wait to share our insights with you soon! 💡

Technological change is only accelerating and it can be hard to keep up with Web3, AI and more. So how can your organisation stay ahead of the curve? That's where strategic pivoting comes in ↪️
Check out our tips on the &us blog 📚 bit.ly/3rSCGes

The pharma industry faces a perfect storm of challenges which makes go-to-market difficult for new product launches. Check out our thoughts on fresh ways to approach your GTM strategy in the latest from the &us blog 💡
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We're thrilled to announce that we've become an officially certified Great Place To Work 🎉 &us aims to challenge the status quo and ‘make good trouble’ for our clients and work practices. Read more about our new certification here bit.ly/45e8FDF Great Place to Work® UK

When £10M isn't even the best result.

“The true value of the work lies in the culture shift that’s percolating in the background''

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Retrospectives. An important tool for examining where you’ve been and what you’ve done. They provide a perfect opportunity to learn, not just from what didn’t go well, but also what did. Too often we only examine the failures, not the successes. buff.ly/3ApN3HB

Why is experimentation important? It's is a brilliant shortcut to innovation. It’s a practical approach that helps us to start small, and learn as we go. Plus, it can help circumvent the politics and big discussions that often kill small ideas.
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How do you make the most of a workshop? They're a standard part of modern working life, but a poorly planned workshop can be costly for many reasons, not least if you don’t get to the outputs that you actually want. Here are 5 questions to think about: buff.ly/3oI7Wet

How do you decide what your MVP is? The clue is partly in the name - Minimum.
Experiments don’t have to be big, in fact often the smaller the better.
So use our questions to help guide you to what you can make for meaningful impact, no matter how small.
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You’ve been working on your project for months and finally presenting to your stakeholders to get alignment. Job done? …Not so much. Keeping the momentum going is an ongoing task, read our good questions to keep it going.

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Asking good questions, and often, can help you find value, keep things moving, gain alignment, and so much more. Great projects start with great briefs. In fact good briefs are essential to good work. And a great brief starts with good questions

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What's the difference between potential and actual? That's the question we helped our client find the answer to, slaying the FOMO and identifying the right application for an existing piece of tech.
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Our Senior Product Designer Fiona has had a non-traditional route into design, and the variety of her experience means she brings original and fresh perspective to her work.
Read on to find out more:
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'When a leader, even a mid-level or lower level leader, skillfully brings a voice and a vision, others will follow and surprising things can happen—even culture change on a large scale.' Great piece in Harvard Business Review on how individuals can move the needle.
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Transformation Tip 5: Expect the unexpected, be agile.
It’s rare Transformation goes completely as planned. Working in an agile way helps us to build quick learning loops, making changes as necessary as we go. Change is a Journey not a destination. buff.ly/3L0ngud

One of our 5 Bold Moves is to move like starlings as in flight they communicate with only the 6 birds closest to them to adapt at speed. Innovation teams should be no bigger for max agility. Here's evidence from online science journal nature to prove it. buff.ly/2Bx0h71

You haven’t signed up for our newsletter yet? You missed why purpose is a secret weapon in retail, how command-and-control leadership is no longer fit for purpose and what inspires our Senior Designer, Fiona Tout. Read, sign up, and don't miss out again! buff.ly/3N92ICt

Tip 4: Beware the “Time Measurement” Trap. Measurement and metrics are crucial part of Innovation and Transformation but we need to make sure we’re measuring the right things over the right time. Transforming mindsets and operating patterns takes time.
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Web3 is starting to evolve past the initial hype, and practical and commercial use cases are beginning to emerge. Treat it like a big experiment, and make progress through test-and-learn.
Hear more, and find other insights here: buff.ly/3L81JkJ