Michael Johnson & Winners Alliance and Barry Kahn's Duæl Track are revolutionizing the sport with two new events 🏃‍♂️💨

The events seek to bring a consistent audience, athlete stories & prize money beyond anything in the sport.

Read more from Rachel Axon:
sportsbusinessjournal.com/Articles/2024/…

One-on-one races.
Bracket drama.
Just the marquee events.

Building athlete storylines through the new Duæl format... coming soon.

Via Rachel Axon Sports Business Journal
sportsbusinessjournal.com/Articles/2024/…

Big things coming Duael Track 🚀

Two new track events seek to bring a consistent audience, athlete stories and prize money beyond anything in the sport.

A look at Duael Track and the Michael Johnson & Winners Alliance partnership and what they could bring to T&F in this week's Sports Business Journal.

sportsbusinessjournal.com/Articles/2024/…

Read the full article about Ben and Barry's new venture with Duael Track
➡️bit.ly/3Uw2iK2

Congrats to Ben Schragger '19 who has teamed up with Barry Kahn to launch Duael Track, a new type of running competition featuring professional track athletes competing 1-on-1 in made-for-TV format meant to draw audiences with tournament-style competitions & engaging storylines.

Duæl is the new brand of 1-on-1 running competitions.

Dual meets. The modern duel. Duæl Track.

Creating a new sport....that already exists.

Stay tuned for news about our first event 👀

duaeltrack.com

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