Yesterday was National Pet Day, and to celebrate the joy pets bring to our lives, we would like to remind all advertisers to make sure that your ads featuring animals are responsible and comply with the rules. Check out: asa.org.uk/news/avoiding-…

Interview with Adam Davison, ASA Head of Data Science: How the ASA is harnessing AI to fight the Wild West of online advertising marketing-beat.co.uk/2024/04/11/asa…

Animals, cute or otherwise, are an effective way of drawing attention to ads. Read our advice on ads featuring animals here - tinyurl.com/43bbhk6s

Euro 2024 kicks off with Germany v Scotland but marketers will be hoping get an early goal with their advertising straight from the kick-off. Avoid being knocked out in the group stages by following these top tips - tinyurl.com/muxky3ys

Always read the small print. Small print is small and mighty, and here are three cases that highlight the importance of the humble qualification - tinyurl.com/mryxztn9

In 2023, we delivered over 1.3 million pieces of advice and training to businesses, a 30% increase on the year before. Read about the ASA and CAP's work in our Annual Report, available now: asa.org.uk/news/annual-re…

The ASA and CAP Annual Report for 2023 is out now - read how we're transforming UK ad regulation to meet the challenges of regulating online ads at pace and scale: asa.org.uk/AR23

Are your gambling ads hitting the jackpot or risking a bust? 🎰 Let our experts show you the winning hand at our virtual training event on April 24th! Gain insights, learn the rules, and ensure your campaigns are always on the money asa.org.uk/event/virtual-… The CPD Service

This week we investigated whether ads for synthetic diamonds made it clear that they were lab-grown. See our decision here: asa.org.uk/rulings/the-sk…

Trivia Tuesdays

Test your knowledge on the Advertising Codes and learn more about our advice and training.

Do the rules prohibit advertisers from suggesting that gambling can lead to financial security?

Learn more in our event on gambling ads, asa.org.uk/event/virtual-…

CAP's Copy Advice Service is available to help UK businesses get their ads right first time with free advice on ad creation. Read more about this service here: asa.org.uk/copyadvice

This week we investigated whether TV, radio and press ads for Nationwide made misleading claims about their 'branch closure' promise. Read our decision here: asa.org.uk/rulings/nation…

Don't roll the dice with your gambling ads—play it smart! Join CAP on April 24th for a virtual training session packed with tips, tricks, and expert insights. It's time to stack the deck in your favour and ensure your campaigns are always above board. asa.org.uk/event/virtual-…

This week we banned an Instagram Reel from Katie Price as it was not obviously recognisable as an ad for The Skinny Food Co. The ad also made weight loss claims for products that aren't authorised on the GB NHC Register. Read the ruling here: asa.org.uk/rulings/not-gu…

This week we banned seven ads in cases which included misleading claims, unauthorised health claims, and for featuring realistic footage of harm to animals which was likely to cause unjustified distress. See how we ruled: asa.org.uk/codes-and-ruli…

Want to stay up to date with the latest rulings and advice? Sign up to the ASA and CAP's newsletters: asa.org.uk/newsletter.html

The ASA has been investing in AI to take a more proactive approach to ad regulation. By the end of March, we’ll reach a significant milestone with our harnessing of AI tech - processing 1m pieces of ad content per month! This helps us identify and tackle ads that might break the…