This style of chest workout is promoted far too often.

Bench press - 4x10
Incline dumbbell press - 4x12
Chest press machine - 4x12
Cable fly - 3x15
Dumbbell fly - 3x15
Dips - 3x15

Far too much pump and fluff bollocks leaving all sorts of reps in the tank.

There’s no way around doing the hard work for a long time in both building a physique/business.

Most pack it all in after 3 months after a little set back.

Tick the right boxes daily, be resilient and bounce back from your bad days right away.

The same character traits are…

Controlled aggression is pivotal during your sets.

You don’t wanna be so calm that you can’t bring the intensity you need.

Can’t be so aggressive that you lose all control over the movement.

It’s a fine balance that you’ll learn over time.

Why we choose to get LEANER before BUILDING ✅

Full chest development 🎯

Had a call with a potential client a few days ago.

Told him you're looking at around 5-10 years of work to build a great natural physique.

The response was 'Oh wow I didn't expect that'

Didn't hear back from him.

If I would have told him 3 MONTHS he'd be all over it.…

Training changes in a deficit?

Absolutely not.

Still get after it with quality sets.

Maybe drop total set numbers a touch.

You know if you got injured doing an exercise?

Maybe just maybe it was your fault.

Poor set up, bad alignment, sloppy technique and using loads you have no business touching.

I know it’s hard for people to accept this but it’s the reality.

EVERY single exercise can be…

Full chest development 🎯

Why start a bulk from around 10% body fat?

Ultimately you create a longer runway to build upon.

Can create more momentum over a 8, 9, 10 month+ timespan with your training progressions.

Starting too fat around 15%ish halts this early doors.

Think about it.

Upper back biased cable row tips ⬇️

I always ask for weekly training videos from clients.

Big part of the whole check in process.

Numbers for sets and reps don’t mean anything if I can’t see execution across the board.

How you follow through with the training plan matters a lot.

My pre-workout meal stays the same regardless of dieting/gaining phase.

Been plantains, eggs, papaya for well over 2 years.

Heavy on the carbs for when I need it most.

Find what digests well for you and helps you perform.

Don’t complicate it.

Got a client here who I’ve been working with for over 18 months.

In all that time we’ve spent only 3 months dieting…the rest in a surplus.

He’s now at the best body composition he’s ever been.

Biggest/strongest he’s ever been.

Commit to your gaining phases correctly and…

Upper back biased cable row tips ⬇️

Dieting tip:

Include more strawberries and watermelon in your diet.

Each 100g serving is around 30 calories.

Higher food volume and loaded with nutrients.

Can't go wrong.

The little man is already 2 months old and growing day by day.

Seems like they change all the time at this stage.

Soon be in the gym with me.

Strip all the nonsense away of buiding a physique.

Are you willing to tick the right boxes for a long period of time.

Nobody cares about your shortcomings/excuses at the end of the day.

How much do you really wanna do it?

We all make that choice daily.