FrameWorks Institute
@FrameWorksInst
Working with nonprofits, advocates, and practitioners to frame social issues using empirically-based communications research. RT ≠ endorsements. #FrametheFuture
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http://frameworksinstitute.org 27-09-2010 16:06:23
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Data doesn’t talk.
When we let data stand alone, people often fill in the gaps with existing biases.
But when we accompany it with clear explanation and interpretation, we can help our audiences better understand what it means and why it matters.
#OnFrameFridays
It’s #CareWorkersRecognitionMonth and it’s time to talk about how we talk about care.
From describing working conditions to explaining systemic racism in the care sectors, the framing we use can help build support for the care workforce.
Learn more: bit.ly/4b6Ydkx
Signposts aren’t just for streets.
Offering key takeaways before details is one way to give your audience some guidance as to where you’re going.
Try this: Conclusions → Implications → Methods
#OnFrameFridays
As we honor #CareWorkersRecognitionMonth , here are three excellent tips from FrameWorks Institute for helping to build a better narrative about care work and care workers: ow.ly/cc9k50RfA04
Resonance isn't always the ultimate goal.
When working to redefine an issue, it's important to ensure that our messages resonate in a way that helps us to connect with our audience AND opens thinking to a new perspective.
#OnFrameFridays
Sharing positive stories of #transgenderyouth who get the support and care they need illustrates the importance of affirming policies.
By lifting up good outcomes, we foster understanding.
Learn more:
bit.ly/49ipUpl
Register today! Join us for Summit 2024: The Movement to Reframe Aging featuring Nat Kendall-Taylor CEO FrameWorks Institute as our keynote speaker! 🎤 Get ready to be inspired by his address 'Shifting Mindsets to Create Change'. Register here: bit.ly/42TUior #ReframeAgingSummit
When communicating about policy change, it can be tempting to focus our efforts on policymakers and elected officials, but public thinking is critical to shaping policy.
By broadening our audiences beyond “The Hill,” we start to make real change.
#OnFrameFridays
How we talk about #transgenderyouth matters. It shapes perceptions, policies and the well-being of our nation’s young people.
Our research looks at framing we can ALL use when talking about transgender youth to help them grow into thriving adults.
bit.ly/3TJwtf3
We know that care workers are #essential .
This #CareWorkersRecognitionMonth , let's implement framing strategies that make it clear how we can support the work that they do.
Learn more: bit.ly/497bDvG
Repetition is essential when communicating for social change.
Developing different messages for different audiences can dilute the impact of an effective frame. Instead, try concentrating efforts on an overarching frame that works across contexts.
#OnFrameFridays
🌟 Don't miss out: bit.ly/KXC-MM
Join us Thursday, 3/28, for a #KnowledgeExchange webinar! Discover the power of systems change in addressing social issues like economic disparities and inadequate housing.
🌟 Featuring Dr. Julie Sweetland from FrameWorks Institute
Join United Way of Greater Cincinnati and FrameWorks Institute on Thursday, March 28 from 10 – 11 a.m. for a free webinar on what social science tells us about moving mindsets. Click the link below to learn more and register for the session.eventbrite.com/e/knowledge-ex…
If we present problems without reference to and explanation of causal factors, we leave those gaps to be filled by our audience’s existing biases.
By explaining the causal factors at play, we help clarify the problem and make solutions seem possible.
#OnFrameFridays
We know framing can change the conversation on social issues and unlock change.
Our friends at The Wellbeing Project just announced 14 regional #HearthSummits taking place around the world, dedicated to igniting a new culture of social change.
Will we see you there?
Facts can have powerful effects on public thinking…
But when they’re used in isolation, they don’t change how people think about social issues.
Framing our facts with empirically tested values and following up with clear solutions can make a real difference.
#OnFrameFridays