Gather European Golf Design Toro GEO Foundation for Sustainable Golf '46% of golfers agreed they try to only buy from companies who are socially+environmentally responsible, compared to 40% of the national avg'
Insignificant stats taken from Yougov polls where people present their idealized self isn't a +'ve sign. Referenced study also worthless
Here’s a Masters-themed data nugget courtesy of our data partner YouGov Sport?
In our golf bubble, we assume everyone knows about The Masters. 36% of the national population isn’t aware of the tournament. Surprisingly, 22% of golfers are also unaware!
#golfindustry #themasters
Many say The Masters 'doesn't really start until the back 9 on Sunday'. Well here we are and we’ve got some data, courtesy of YouGov Sport that says 68% of the general population isn’t interested in the Masters.
As an industry, what can golf do to pull them in?
#themasters
From our first podcast with Daryl Evans from Rocket Yard
On how brands can use storytelling in their marketing strategy he said the below. To listen to this whole episode, click below:
gather.golf/posts/gather-g…
Gather ACCIONA Open de España presented by Madrid seems to take this seriously, with some quote exhaustive materials on the measures taken:
accionaopen.com/plan-de-sosten…
I'll be on-site this week so can provide some more feedback and insights if that's of interest.
#AccionaOpen #GolfInMadrid