🟢🔴 “We have an epidemic of #climate anxiety amongst our youth.” We’re proud to welcome Solitaire Townsend (@futerra ) to the WFA Global Marketer Conference 2024 stage, who will tell you that ‘ego-green marketing’ is dead. And why that is good news for your business. #GMW24

My new @forbes blog - Respect Sustainable Lifestyles If You Respect Women
forbes.com/sites/solitair…

🔴🟢‘Ego-green marketing’ is dead. And that is good news for your business. Want to know why?

Don’t miss out on author and TED speaker Solitaire Townsend, who will take to the Global Marketer Conference stage on May 16 in #Toronto .

Futerra, BEworks, and WBCSD roll out Low Carbon Lifestyles Wheel ow.ly/85J2105qxKU

This is a conference workshop title. I officially no longer understand the world.

For UK based chums who would enjoy a laugh tonight - I'm on #TheApprentice BBC One at 9pm! I'm profiled as an eco-expert critiquing the apprentice's concepts and branding around an EV campaign.

Be warned - I am a 'bit critical' of their ideas! 😉

The Apprentice

'Any human being is more interested in a story that casts them as the hero, and not a faceless brand. So help your customer be a sustainability hero.'

The secret to selling sustainability? Find out in this Forbes article by Solitaire Townsend

tinyurl.com/mty445fp

My latest article: How To Survive Saving The World: #1 Asking For Help

linkedin.com/pulse/how-surv… via LinkedIn

One of my absolute favourite things to do! Thank you Mercedes-AMG PETRONAS F1 Team for inviting me to speak about The Solutionists 😊🙏📚 and sign a few books.

#AuthorsOfTwitter #businessbook #booksigning

For this week's episode of @MLCleaningUp, Baroness Bryony Worthington is back in the hot seat with Solitaire Townsend. There is probably no one in the world who knows more about how to communicate climate change & its solutions to real people (not wonks like us)
cleaningup.live/selling-sustai…

NOW STREAMING!

'I can sleep better at night.'

Solitaire Townsend futerra and Bryony Worthington on why it's more effective to sell the emotional - not the technical - benefits of sustainability.

Full episode available now: cleaningup.live

Our first podcast episode is now live with the absolutely brilliant Solitaire Townsend
podcasters.spotify.com/pod/show/marke…
#solutionists #ClimateAction

OUT TONIGHT!

'Most people are struggling'

Bryony Worthington and Solitaire Townsend futerra discuss the importance of selling the personal benefits of sustainability to audiences, not just the communal benefits.

Episode releases tonight, 6pm GMT: cleaningup.live

COP28 might feel like old news, but the real work is only just beginning! We need to hold our governments accountable to make sure they stick to the commitments they made during the conference… 👀

NEW EPISODE!

'We believe anecdotes over evidence'

Catch Bryony Worthington chatting with Solitaire Townsend, co-founder and chief-solutionist futerra, about effective sustainability advocacy and public messaging.

Out 6pm GMT this Wednesday: cleaningup.live

Good read this from Solitaire Townsend. Prophesies rather than predictions for 2024 is the way to go. forbes.com/sites/solitair…

Ins and Outs for #ClimateAction

In's:
🌱Entrepreneurial sustainability
🌍Joining the Solutions Agenda
🛍️From purpose marketing to honest products

Out's:
🌐Isolated Net Zero plans
📉All business, no personal

More on 2024 #sustainabilitytrends Forbes

👉tinyurl.com/4k2pefnp

What does 2024 have in store for #sustainability , #esg and #climateaction ?

Here are my 5 prophesies for the coming year. Don't expect the obvious on AI or renewables, this is more how the 'mood music' might change. And how I intend to change it!

forbes.com/sites/solitair…